It takes small steps on the way to a big result.
Worked on
- we managed to compensate for the traffic that significantly decreased after the redesign,
- …and reach a steady growth of traffic.
Growth continues to this day
Positions still continue to grow, we share the results below:
United Kingdom
Great Britain in general and specifically England and London are the «native» region for the company. Here is its main office and one of the retail stores. It was most important to achieve noticeable results here despite fierce competition.
Before:
After:
France
France is another key region for the company's presence. The second retail boutique is located here, and sales are historically even higher than in the UK.
Before:
After:
The problem of regionality
The client wanted to cover the whole Europe with their online store, however, in order to most effectively build promotion in different countries, it was necessary to create separate sites with the regional domain of a particular country, which the client was notified about in advance. Unfortunately, this proposal of ours did not find support from the business owner.
The domain zone of the site did not imply a regional affiliation to a particular country (com), it brought the first problem with SEO-promotion of an online store in Europe. Google could not assign a specific region to a web resource. As a result, a significant share of search traffic came from non-target countries — the USA, India, Iran, Thailand, China, etc.
Solving the problem of regional affiliation
Our task was to promote in two countries where the client's physical stores were located: Great Britain and France. In accordance with this, the site had a version in English and French, as well as multi-currency — the display of prices in pounds sterling and euros.
To resolve the issue of regionality, we manually assigned the region of England to the site in Google Search Console. To strengthen the position of the English-language site in the selected region, we also made a small purchase of links, which allowed us to reduce the number of clicks from the US and increase the share of British search traffic. We also placed links in special directories, registered and optimized our company in Bing.
Among other things, company registration in Google My Business with a unique description and photo, allowed the company to take an advantageous position in the local Google search results and achieve excellent ranking in the local search results.
Implementation of microdata
An important part of the strategy for SEO promotion of the caviar online store website in Europe was the development of snippets — the announcement and description of the site in Google. To make the information about Caviar de Beluga look neat and attractive in the search engine, we have implemented Product and Review microdata. This made the snippet more visible and informative, and therefore more clickable.
Getting feedback from buyers
Among other things, we needed to get more feedback from customers so that they interact with the company's Google account, leave reviews, and organically promote the products of the online store in their region.
We suggested to the customer to create the so-called «thanks» — flyers, which should be added to each order and ask the buyer to share their impressions of the purchase. It was planned to place a generated QR code on each leaflet, which automatically redirects Caviar de Beluga customers to Google Business to write a review.
Thanks to the QR code, the likelihood of a client refusing to interact was minimized with a company Google account. This solution is good because buyers do not have to make any effort to fulfill the seller's request. It is enough just to scan the code from a funny flyer and spend a couple of seconds on a review. In matters of local promotion, this is a very effective and inexpensive way of promotion.
Internal SEO-optimization of the online store
The internal optimization plan included a fairly standard set of activities that allows you to make the site as clear and transparent as possible for search engines:
- Filling in meta tags;
- Elimination of duplicates and garbage pages, incl. 404 errors;
- Carrying out technical refinement of the site to improve performance in search results;
- Speeding up the loading of the site and moving to a new hosting, which made it possible to ensure high-quality and well-coordinated work of the resource.
In the direction of English-language SEO optimization, the following block of activities was carried out in semantic design:
- a complete semantic core has been assembled with search hints and a focus on voice search;
- junk requests have been cleaned up ;
- clustering of requests for landing pages has been completed;
- content for the main pages of the site has been prepared and posted with filling in unique meta tags.
Results of SEO promotion in Europe
After a set of works carried out to assign the region, improve visibility in search engines, the site became more promising in terms of further SEO promotion. Also, despite the limited period, our team managed to achieve tangible results from the work done on internal optimization and basic SEO-promotion of the site in the English-speaking region.
Prospects for further work
The prospects for SEO-promotion of an online store in Europe are currently very wide, as well as the potential of the site as a whole. The most important areas today are:
- Reviews in google maps
- Store and blog content
- Finding quality backlink sites
- Find local bloggers to post physical store reviews and feedback
A few words about the project
The online store of modern accessories for electronics has been our regular customer since 2014. Over the years, we have developed a warm and trusting relationship with the customer, so we are happy to tell everyone about how we carry out a comprehensive promotion of this site, paying attention to several areas at once, among which we can note: SEO, crowd marketing, SMM, site speed optimization , content, usability improvement.
This online store has been maintaining its leading positions in many highly competitive queries in Ukraine for a long time and continues to strengthen its positions in search engines. All this is thanks to the well-coordinated work of our «Webnauts» team, from designers to copywriters.
How to achieve good results in search promotion for the Ukrainian region, how to promote an online store website, how much it costs and much more: all these you will learn from this case.
Features of promoting an online store in the region "Ukraine"
The key to the success of any online store lies in its comprehensive promotion, which we successfully demonstrated using the example of Bilka. Over several years of fruitful cooperation, we tried many different ways of promotion, but the main efforts and budget were eventually directed to long-term «slow» methods, the results of which were gradually displayed in increasing the traffic of the resource from organic search.
This method is the most time-consuming and costly, but also more reliable, because in this case the site confidently takes its positions and will not lose them even if the development of the project is suspended.
The peculiarity of promoting the site of an online store in the region «Ukraine» is that after the deterioration of the political situation and the ban on the use of many Russian resources and services (primarily this applies to the Yandex search engine), Ukrainian users prefer to look for answers to their questions in Google, therefore, the main emphasis in the promotion of the online catalog of accessories for mobile devices «Bilka» was placed precisely on this search engine.
It's no secret that Yandex and Google have different algorithms for the distribution of resource positions for a particular request, so the promotion of this online store is aimed at meeting Google's requirements in the first place. After blocking in Yandex (May 2017), the share of visitors from this service decreased to 5% of the total, although the popularity of the Russian service used to be very high in Ukraine (see chart).
A comprehensive approach to promoting an online store
Our SEOs and copywriters from Webnauts are constantly working to increase the attractiveness of the site not only for search engines, but also for visitors. We are regularly engaged in the creation of high-quality materials; in our list of priority work, SEO-optimization of the site occupies the first position. Among the most important procedures, the following is worth noting:
- creating SEO texts and meta tags in all sections of the site;
- filling out cards for new and existing products;
writing competent SEO texts for static pages; - creating a sitemap;
- creation and regular updating of the «News» section with relevant thematic materials;
- setting up the fastest indexing of new pages;
- integration with monitoring and optimization services of Google;
- adding an online store to all major business directories;
- optimization of code and images to speed up loading speed.
Features of filling the online store
An important factor in ranking an online store in search engines, including Google, is the quality content of the site. First of all, you need to pay attention to the main sections, resource categories, static pages, optimize not only meta tags, but also other textual information on each page.
Most online stores in Ukraine have filters in their product catalogs that help you quickly find the right product, compare and buy it. It is very important to organize SEO-optimization of these filters so that a potential buyer can find what they want in just one click from organic search.
Link building, link profile
One of the most important factors for the successful promotion of an online store in Ukraine is link building. And it should be good quality and natural. Since no one promotes online stores exclusively with natural links, we also used some tricks, among which crowd marketing is one of the most successful and effective methods of obtaining targeted visitors and natural links.
There are several people among the Webnauts staff who develop and maintain profiles on specialized forums on various topics. Depending on the tasks set, they make hidden advertising, describe the positive aspects of a particular site, store, advise, share their opinions and recommendations. Promotion through crowd marketing has proven itself in absolutely all areas, including electronics, accessories for which are successfully sold on the website bilka.com.ua
Article promotion also does a great job of building backlinks. This method has always been and remains one of the most effective, because you can choose which pages of the promoted site will have links, in which text (you can write it yourself), on which specific site they will be placed. It all depends primarily on the size of the budget, but even inexpensive links from articles will have a very positive effect on the attitude of search engines to the site.
Natural links speak for themselves, they are indirectly related to promotion, because they are an indicator of the quality of the site and its relevance in the selected category. In other words, if the online store is good, the site is fast and convenient for buyers, they will talk about it, reviews will scatter over the Internet, thereby increasing the number of natural backlinks. This is a nice bonus that every high-quality and optimized site receives. This factor increases the motivation to create a good online store, such as, for example, bilka.com.ua.
Social media also have a big influence on positions in search engines, so we pay a lot of attention to the development of store profiles in popular networks. Backlinks in this case serve as a source primarily of the target audience, which has a positive effect on the overall picture of the behavioral factors of the online store
Responsiveness, usability
Effective promotion of an online store today cannot do without adaptive layout and universal design. More than half of potential customers access search engines through their mobile devices (see statistics on the image), so the site should work correctly on absolutely all known display resolutions. We solved this problem successfully and bilka.com.ua looks great on any gadget, as evidenced not only by satisfied customer reviews, but also by screenshots next to this text.
Since behavioral factors are very important in the promotion of any Internet resource, we also tried our best in the case of Bilka — our designers have developed an excellent interface, which we regularly refine and make better, taking into account customer reviews.
Summary
Online store «Bilka» has been one of the best regular customers of «Webnauts» for several years, because it allows from the very beginning of our cooperation to use as many ways in promoting the resource as possible, which greatly facilitates achieving results. Over the years, we have done a lot of important and useful work, we continue to modernize and improve this online store. And even if the cost of such promotion is much higher, an integrated approach gives reason not to doubt the results, which are reflected in the growth of profits and increase in the growth of visitors (see the chart below)
The price of our services is justified by such results and we hope that SEO promotion of an online store in Ukraine will be of interest to many business owners and they will turn to real professionals in their field.
We often work with competitive topics where we have to compete for a «place in the sun». Website promotion for a company renting special equipment cannot be called easy — there are a lot of companies that provide these services. The experience of the Webnauts team allows even these search giants to be challenged.
About the project
Our client, special equipment rental service, needed competent website promotion in Google search engines. The site has an extensive catalog of construction and repair equipment. All positions are divided into non-thematic categories according to the types of machines provided for rent: «Truck cranes», «Manipulators», «Bulldozers», etc. For the convenience of the user, filters for selecting equipment by model and parameters are made in the catalog.
It should be noted that the work on the site was not smooth and had its own surprises, which negatively affected both the workflow and the results of promotion. But we will get to this story — it is better to tell about everything in order.
Preparatory work
Before starting to promote a commercial site, we must conduct not only an automated, but also a manual audit of the resource, as well as monitoring competitors in the search results. At this stage, we identify shortcomings in the internal optimization of the site, draw up a checklist for correcting errors by programmers.
Search engine optimization helps to:
- Find errors in code and layout;
- Detect functional flaws;
Analyze behavioral factors, bounce rate on the site (including from contextual advertising), create a checklist to improve engagement and user experience on the site; - Research and evaluate the content, its relevance to the search demand of users;
- Identify the strengths and weaknesses of competitors, develop a strategy and plan for further work.
Why is it important to pay attention to all these points in the context of SEO promotion?
Since search promotion is no longer just about preparing category descriptions and buying links, you have to work out all the search signals in a complex - only this approach can give results in 2021.
The beginning of the promotion and real difficulties
So, work on the site began with a series of standard and typical «rituals» of an SEO specialist — technical audit, correction of detected errors, collection of a semantic core, preparation of relevant content.
There was no rise in traffic in the first month, which is normal for a young site that just got into the index. However, after another month of work, we found that the site was still outside the TOP-100 for all targeted queries. There was still no traffic from the search — all our efforts did not give any result. This situation alerted us and forced us to look for possible reasons for the current state of affairs.
Soon, suspicious and unusual activity on the site was detected. A large percentage of visits to the site were made from direct hits, which is extremely atypical for a young site. Moreover, all direct visits had a high bounce rate:
The number of direct visits was carried out on an industrial scale, exceeding all other traffic. After analyzing the behavior of such traffic, it became obvious that these were bots. It was necessary to do something urgently , because in such cases the reputation of the site (especially a young site!) quickly «drains» and the resource simply becomes unsuitable for further high-quality organic promotion.
However, finding the problem turned out to be easier than fixing it. We are not alone in this issue, and there have been legends about such a problem for a long time.
Through trial, we managed to block such direct calls. However, it was necessary to make sure that the site was still able to «shoot» and would not have to move to a new domain. To do this, it was decided to send a signal to update the resource. At the same time, it was necessary to improve both the functional and content parts. All these actions led to the fact that the site finally began to appear in the search for the main queries and hits from the search started.
However, this work was not over…
Having eliminated the problem with behavioral factors and technical optimization, we continued to functionally improve the site, and also began to gradually increase the link profile for Google.
Summary
After a complex of works on the site, traffic has increased significantly. The resource shows a positive trend in the growth of traffic from search engines.
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[post_title] => SEO Promotion for the Rental of Special Equipment [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => seo-promotion-for-the-rental-of-special-equipment-in-2021 [to_ping] => [pinged] => [post_modified] => 2023-09-17 15:44:43 [post_modified_gmt] => 2023-09-17 12:44:43 [post_content_filtered] => [post_parent] => 0 [guid] => https://wnauts.com/?post_type=project&p=13961 [menu_order] => 0 [post_type] => project [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 14874 [post_author] => 10 [post_date] => 2022-06-09 17:40:07 [post_date_gmt] => 2022-06-09 14:40:07 [post_content] =>Crazy Fish is an online fishing store specializing in spinning rods and silicone lures. We had already developed a website for them and redesigned the blog, which allowed us to attract visitors. But there is always room for growth — thanks to competent SEO promotion, this time we were able to increase traffic by 55% in 3 months.
Internal optimisation
In the first two months of work, we carried out technical internal optimization of the site and its work, eliminated the accumulated bugs. This is the basic action required for further SEO promotion in search engines:
- removed duplicate pages;
- changed the menu;
- set up redirects and canonical pages;
- fixed sitemap;
- set up robots.txt;
- found 404 pages and removed from the search;
- filled in and corrected meta tags.
After the measures taken, it was possible to proceed to the promotion of individual positions.
Compilation of the semantic core
We analyzed the SEO solutions of competitors and assembled a semantic core with search suggestions, filtering from duplicates, non-targeted and junk queries. Requests were divided into groups for further content planning.
In addition, this allowed us to develop an element for generating landing pages with static URLs for low-frequency keywords. We have also prepared several sub-pages.
The results
Before the start of the promotion, visits to the site were of a branded nature: visitors purposefully searched for products by brand. We took previously unused semantic clusters (groups of low-frequency queries) and implemented pages by product type. Thanks to these actions, traffic began to grow for «non-branded» queries.
The overall site traffic increased from 12,500 visits in December to 22,500 visits in April. SERP Results:
The overall site traffic increased from 12,500 visits in December to 22,500 visits in April.
SEO promotion of a digital agency website in search engines is a complex multi-stage process. The Webnauts team has connected all available methods. On our website, we conducted experiments, the most successful of which were then implemented in the projects of our clients.
You can follow the development of our site throughout the year. How did we arrive at this result? We’ll tell you!
Filling Portfolio
We regularly post new completed projects in our portfolio, in which we write:
- What the client's business is. What kind of product or service, what the specific is.
- About the task set before us (website development, SMM, video, etc.).
- About the method of implementation. What we did, what features were introduced, how long it took.
At the end of each project, there is a brief introduction: a link to the site, terms and cost of development, technologies used. All elements of the portfolio are provided with screenshots, which clearly show the result — even without reading the text, clients receive comprehensive information about the project.
We optimize each post in the portfolio for a specific cluster of requests, corresponding projects. Unsurprisingly, portfolio pages are the most visited on the Webnauts site.
Posting Reviews
The Webnauts website only publishes reviews from our customers. All of these reviews come from real people for whom we have performed various tasks. Under the text of the review there is a link to the project or case in the portfolio, so anyone can evaluate the results of our work.
We always ask customers to be as honest as possible in their reviews. And we work out all the arising objections already at the stage of cooperation. The block with reviews is displayed on the main page of the site.
Blogging
A blog is one of the main tools for SEO promotion of a marketing agency or an IT company. When we created the blog, we set ourselves the goal of «telling simply about complex things»: we want to share our knowledge and experience, and the company’s blog suits best for this purpose.
For our blog we:
- Defined the target audience. Our materials are primarily for clients interested in Internet marketing services, website development, business promotion. However, digital specialists can also draw useful information from them.
- Created headings. There are three of them: cases, news and articles. Each section is designed for a specific format of publications. We update them regularly.
- Established uniform layout standards. Content makers publish materials in compliance with these rules. Each blog page has a promo button for one of our services, a capture block, links to categories, and recent posts.
- Developed a content plan. We regularly discuss which cases are worth sharing, which topics may be of interest. As a result, we determine what and how we will write about.
We talk about new blog posts on the Webnauts Facebook page.
Our cases
Case studies are one of the most powerful internet marketing tools. Our cases define the task, reveal the solutions and communicate the final result we have arrived at. We illustrate all actions with screenshots of reports and data from analytics programs.
Case value:
- Demonstrate knowledge and understanding of the task;
- Show that we have experience with a specific task;
- They serve as proof of the effectiveness of the chosen solution.
The difference with the Portfolio is that case studies do not show the whole project, but a specific problem. They describe how we got from point A to point B and what we did along the way. Case studies are not only useful for business owners — they can be adopted by other marketers.
Our cases are made up of several parts. First, we identify the problem, describe the solutions, demonstrate the result and draw a conclusion. The final figures are highlighted in large print so that they are more noticeable.
News from the digital world
The digital sphere is constantly changing, so any specialist needs to follow trends. Even at the stage of discussing the concept of our blog, we chose the news format and decided that such a section would definitely be on our website.
The blog mainly publishes news in the following areas:
- Updates, new functions and features of social networks;
- Developments, services, functionality and new search engine algorithms;
- New popular messengers;
- Interesting events in the digital sphere.
All news are provided with thematic illustrations, screenshots or videos.
Useful articles
Information materials are not published in our blog very often. We carefully approach the choice of topic and try to share our practical experience. So we created the guide «How to write a technical task for a landing page», the article «5 Things Good Internet Marketers Won't Tell You» and many other materials.
In each article, we try to correctly combine:
- SEO tools. Keywords, meta tags, subheadings, lists, sidebars, linking and other components of the right SEO text.
- Design and dynamic elements. We follow the style of the site and add animation. We grab the attention of the reader, do not let them get bored.
- Text for the people. We try to talk with the reader, to advise, not to teach. We do not have water in our articles and give maximum benefit.
- Honesty. We do not write about what we do not know or have not experienced.
The result of complex work
If you want to promote the site of an IT agency / digital company in search engines the way we did at Webnauts, you need to use all available marketing channels. This is a long systematic work, which in the end will pay off and will definitely bring customers.
Here the results of keyword visibility rising:
Here the results of organic traffic:
About the project
BloggerMall is the first blogger exchange in Ukraine. With the help of the service, advertisers can find opinion leaders with access to the right audience, conveniently and safely order advertising integrations on Instagram from them.
Registration and use of the platform is free. The service earns on commissions from successful transactions between bloggers and advertisers.
https://wnauts.com/wp-content/uploads/2022/06/bloggermall-video.mp4Design and navigation
The website of the service is made in bright colors and slightly catchy style, which reflects the platform's youth orientation. The colors used constantly alternate, changing their role from primary to accent. This technique helps to colorfully highlight the semantic blocks on the pages and the information contained in them.
Appropriate landing pages have been developed for each category of visitors. They contain a description of the benefits of the service, instructions for working with the platform, and answers to frequently asked questions.
The design of the platform is fully responsive and retains its appeal on any type of device: from laptops to tablets and smartphones. Content elements are automatically resized to fit the user's screen size and resolution to provide the best possible display of content at the time.
But for such resources, the visual part is not so important as the impeccable functionality. The service provides a wide range of opportunities for each of the parties.
Search for a suitable performer
First of all, the advertiser needs to find a performer that matches the task. To do this, we have developed a page with an advanced search for bloggers based on filtering and sorting by key parameters.
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Using convenient filters, you can select bloggers with the necessary budget, number of subscribers and engagement rate. The platform also allows you to set filters for the required target audience by interests, age, gender and geolocation. By setting up each filter, the customer will be able to find the perfect candidate for their advertising campaign.
Blogger profile and dynamic analytics
By going to the page of a particular blogger, the advertiser can get acquainted with their indicators and detailed audience analytics. Analytics are dynamic and updated in real time. The service provides real data on the number of subscribers, their geolocation, gender, age, audience engagement rate, as well as the number of likes and comments under publications.
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To get this amount of up-to-date data, we have developed a special application for integration with Facebook Business Manager. Information about the blogger's page is passed to the service via the API: thanks to this, we can display data that cannot be obtained by simply parsing the page. This approach makes the analytics more accurate and deep.
For the analytics to work correctly and display the latest posts, the bloggers links their Instagram accounts to the profiles in their personal accounts.
Non-standard integration with UApay
On the blogger's page, you can also get acquainted with their pricing policy and order the necessary service. The platform acts as a guarantor of the security of the transaction: it reserves and holds the agreed sum of money until the performer places the advertisement.
To implement this functionality, we implemented a non-standard integration with UApay:
- Upon receipt of money, the payment is split into two parts: the blogger's funds (90%) and the exchange's funds (10%).
- The funds are not immediately transferred to the recipients, but are held for the period of the task.
- If the blogger does the work and the customer accepts it, the funds go to the corresponding accounts of the blogger and the exchange.
- If the task is not completed or the work is not accepted, the funds are returned to the payer's account.
The payment process is fully automated and requires no intervention. The exception is when the application is referred to arbitration.
Blogger's personal account
After the advertiser has made a preliminary payment, the order is displayed in the blogger's personal account. Here, the blogger can contact the advertiser through the messenger built into the platform: this is the main way to communicate with the customer, the space for agreeing on the terms of reference and discussing all the details of the transaction. For each order, a separate chat is created, in which you can track the chronology of work, request an additional payment, or confirm the completion of work.
A list of all advertising campaigns is displayed in the personal account (as well as in the advertiser's account). Convenient filtering at the top of the list helps to separate current orders from completed or awaiting confirmation.
After agreeing on all the details and placing the advertising integration, the blogger confirms the completion of the task. If the customer mutually confirmed the completion, then the money goes to the blogger’s account, from where they can be withdrawn to any bank card.
Switching from Wordpress to Laravel
The Bloggermall project was originally launched on the WordPress platform. This was done in order to quickly enter the market and test the business idea. The new project turned out to be attractive and the site went up. However, along with this, technical difficulties began to arise:
- the growth of visitors had a negative impact on the performance of the site;
- there was a need for new elements, the implementation of which is limited by the Wordpress platform.
With a significant increase in the number of users, the loading of the page with the list of bloggers moved into the red zone according to Google PageSpeed. After the analysis, it was revealed that the reason is the inefficient architecture of the database. As a result, it was decided to switch to the Laravel framework. Its use allows you to create a more efficient database structure, and also removes restrictions in the development of the project to add new modules. It was also decided to switch to a more progressive DBMS — PostgreSQL.
A list of all advertising campaigns is displayed in the personal account (as well as in the advertiser's account). Convenient filtering at the top of the list helps to separate current orders from completed or awaiting confirmation.
The implementation of the changes we planned looked like this:
- The frontend part of the application has been radically changed. Now the personal account is written on the VueJs framework. This allowed us to fully apply the Websockets technology. For this, a separate module was developed on the server, which included NodeJs and Redis — the link between Laravel and NodeJs. As a result, the chat has become more functional online.
- All integrations with other services were re-written — Facebook, Instagram, Instagram story parser, sms mailing service, email mailing service, telegram bot notifications, E-sputnik, Google Sheets, payment aggregator.
- A scheme with a task queue was implemented, which assumes the exact execution of a task at a given moment and the distribution of load flows without involving additional server resources.
- As an addition to the functionality, integration with the neural network service was added. This makes it possible to analyze the blogger's audience and an additional section of the site — the blog.
As a result of all our actions, we received:
- green zone for the speed of loading all pages of the site that are in search engines;
- the search for bloggers has become more convenient due to the high speed of server response;
- site managers have a great opportunity to create all kinds of tasks for writing new modules.
Summary
BloggerMall is an example of a convenient and secure service that connects the artist and the customer. It stands out not only for its bright design, but also for its wide functionality for searching for suitable contractors, discussing technical specifications and making secure transactions.
About the project
Santerra is a company engaged in the creation of turnkey landscaping, including lawns, lighting, and automatic irrigation. We were tasked with developing a website for the company that would allow to acquaint clients with the services provided, showcase a portfolio, and leave a request for work.
https://wnauts.com/wp-content/uploads/2021/01/san-tera-video.mp4Custom design
If the company's activities are even halfway related to design, then the website should also make a good impression. For this project, we did not use template solutions but developed a custom turnkey design.
The main page is designed in the format of a landing page, where the visitor can get acquainted with the company's projects and services. At first glance, the arrangement of individual elements may seem a bit chaotic, but they are all inscribed in the grid structure. As an indication of the company's activities, sometimes there are decorative inserts in the form of branches, leaves, or stones for the garden on a white background.
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The design adapts to any screen size and device format. On a small screen, all elements line up but are displayed completely correctly.
Contact points
When the visitor has read the information and is ready to order the service, they can contact the company in three ways:
- Сall the phone number provided in the header of the website and on the contact page.
- Request a call by entering your name and phone number.
- Leave a request for a free estimate by filling out a mini report with three items: You have to select a service, indicate the area of the job site, and the approximate date the work will begin.
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Blogging
An important promotional tool for such sites is a blog. With it, visitors can get acquainted with thematic material that will help them navigate and make the right decision.
During the development of the website, we paid special attention to the blog: our copywriter wrote 10 articles on a list of topics previously agreed with the client. They highlight the most important topics for a potential landscape design client. We plan to continue this blog as part of the SEO promotion for the project.
Results
The Webnauts team developed a stylish business card website that focused on unique design, conversion elements, and promotion. The website was developed on the WordPress platform, which allows you to conveniently manage and maintain a company blog in the future.
Today, most web resources are developed on the basis of the flexible and multifunctional WordPress platform. However, not all developers at the initial stages provide for further SEO promotion, which is an integral part of a successful business on the Internet.
Our specialists foresee and take it into account at the very first stages of work. With this approach in developing the structure of commercial projects, further promotion in search engines becomes more efficient and effective. We used this approach in our work with a new client of our company Fluidbusiness group. Thus, our task was to develop an online store for the US market with SEO preparation (website optimization for search engines) already at the stage of its creation.
https://wnauts.com/wp-content/uploads/2022/07/fluidbuissenvideo.mp4About the customer
The main field of activity of the Fluidbusiness group is the selection, supply and maintenance of pumping equipment from leading world companies. In this area, the specifics of sales are that it is not guaranteed that the final cost will be the same as the preliminary announcement of the cost of a particular item in the catalog, since pumping equipment must be selected taking into account many factors.
Therefore, the main need for the client was to create a product catalog with a price request and a feedback form, through which the managers of the online store could contact the customer to clarify the details of the order and calculate the cost.
Project implementation
Technical side of the project
As mentioned above, we took the WordPress platform to create a classic online store with a product catalog. The main advantages of the platform are clear logic and a wide range of functions for creating a commercial project.
We decided to divide our web resource into semantic blocks-pages so that site visitors can quickly and efficiently find the necessary information.
Online store includes:
- Catalog of production of leading world manufacturers.
- Services.
- Information about the company.
- Sales niches.
- Questionnaire for clients.
- Company contacts.
To list products in the catalog, we used WooCommerce, one of the best e-commerce plugins.
Why this particular plugin?
Here are a few reasons why we use it in our commercial projects:
- it allows you to customize the design with a visual designer or through code;
- it has more than 400 extensions to improve the appearance and functionality of the online store;
- it provides access to the REST API for management and integration from product cards to orders;
- it allows you to post ratings and reviews of products for SEO promotion;
- there are no restrictions on products, images and galleries;
- advanced sorting and filtering of goods is available;
- there are customizable checkout areas.
This is what the page with product cards on the site looks like:
Development of an individual questionnaire
In a separate block on the site, an individual questionnaire form was written for more than 50 fields to meet all the necessary specifics to the goods. This was done so that managers could provide more detailed advice to a potential client when they call back.
https://wnauts.com/wp-content/uploads/2022/07/fluidbussins-video.mp4We also made it possible to store all completed forms on the server using the Flamingo Address Book plugin. This tool in WordPress saves absolutely all messages that have been sent through contact forms. They are collected exclusively on Flamingo and are always available. With this plugin available, you no longer have to worry about losing important messages due to incorrect mail settings or mail server errors. The plugin is a fairly reliable platform tool.
Performance
Our team pays special attention to such a criterion of a web resource as its loading speed. For a WordPress online store with a WooCommerce module, this is especially true, because CMS sites with a large number of plugins often turn out to be quite slow. We managed to achieve fast loading of the pages of the online store with the help of the correct layout and the optimal use of all available tools. In our case, we ensured that the site was in the green zone on desktop devices, and on mobile devices it provided the yellow zone of performance.
Competent construction of the structure of the product catalog on the site
Previously, our specialists thought out and built the directory structure immediately for SEO promotion:
- Categories and subcategories of goods were designed. A clear structure gives the visitor an understanding of what they will find in the online store and guides them through the logical chain to the necessary product card. In addition, logical structuring increases the position of the resource in search engines.
- Correct URL structure was built. The structure of the site addresses should be as simple and understandable as possible, which will make it more convenient for the eyes of visitors. The main points that we paid special attention to are: organization not by identifiers consisting of many numbers, but by ordinary words; using punctuation marks in URLs; using the correct case of the URL; using "/" at the end of the address.
- We thought out sections in which informative articles for search promotion will be placed. These are not only categories, but also niches in which products are used — Markets.
The result
The result of creating an online store for pumps on Wordpress / Woocommerce was a web platform with the following important features:
- initial SEO optimization already at the development stage will ensure a quick start of the project in Google;
- the speed of loading pages of the store is well perceived by search engines and site visitors;
- a detailed block questionnaire helps to accurately formulate the needs of the client and offer the best solution;
- all customer information is securely stored and structured.
At this stage, we are confident that the FLUIDBUSINESS GROUP (USA) online store, created on WordPress with an eye to SEO promotion, has very good sales prospects even for relatively niche, highly specialized equipment.
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SEO optimization of an online store is a common task for the Webnauts team, moreover, we have already worked in the mobile technology niche.
Also read:
E-Commerce SEO Promotion in UkraineThis time, the SMS online store got into our hands. The trouble spots were a lot of technical bugs, an incorrectly implemented language version and incorrect URL generation. In 4 months, we managed to correct the situation and get a tangible boost in traffic only due to competent internal website optimization. We will tell you more about how we did it in our new case.
Work on technical errors
Site indexing and nofollow links
After analyzing the main page, one of the most critical errors was found which prevented the correct indexing of the site — all links in the site menu were wrapped with a nofollow tag.
As a result, the Google bot did not follow the links of the main menu, did not crawl or index internal pages as it should.
As soon as we removed nofollow from menu links, site pages gradually began to be indexed.
The indexing of the site pages went up:
The next step was to analyze and work out the website URL. Since most of the site's URLs were formed incorrectly, contained Russian characters and parameters, this also prevented normal indexing. A number of works were carried out with the regeneration of new URLs for pages of products and site categories (with the correct setting of 301 redirects to new pages).
Another key issue on the site was the incorrectly implemented language version. The index included only the pages of the Ukrainian version of the site, while the Russian-language pages were not included in the search results. The language implementation entailed a lot of local errors. After editing the language versions, critical errors were fixed:
The reward for our efforts was a noticeable increase in the site's visibility in the very near future: the site's pages, including Russian-language ones, began to be actively indexed and started to influence the overall result.
Increasing the visibility of the site in the Google search engine:
On-Page SEO, or internal site optimization
At the very start of the project promotion, the sections Smartphones, Mobile phones and Tablets were designated as a priority. We have paid more attention to these sections.
After analyzing the TOP results, it was decided to move not through category pages, but through product pages. It is much more difficult to overtake the giants of the market by high-frequency and competitive requests than by medium- and low-frequency requests for a product card. And this strategy worked.
With a bit of magic, the pages of the site received not only visibility in the Google search engine, but also transitions and conversions:
It is costly to move up by category queries due to the fact that you have to compete with market giants who can afford to build a huge link mass to category pages. And our approach is more budgetary and no less effective — in the shortest possible time, you can bring the first sales from Google search!
Product cards are actively fixed in the TOP-10, bringing traffic and conversions after 4 months of work. The positions of products «lagging behind» from the TOP-10 are also growing and, obviously, some of them are guaranteed to fall into the desired top ten.
Traffic growth:
Now track the traffic from the start to the end of active SEO work.
Traffic for 28 days (BEFORE and AFTER the work on the site)
The number of clicks from the search per month (at the start of the project):
Monthly search clicks (after optimization):
Such indicators were achieved solely due to the internal optimization of the site, moreover, by low-frequency requests for specific products - models of mobile phones, smartphones and tablets.
Summary
Despite the fact that not much time has passed since the SEO-optimization of the mobile equipment online store, we have already seen significant results. The beauty of search promotion is its cumulative effect, because in the future the site will only grow and occupy more advantageous positions.
After 4 months, the client was not only satisfied with the results of website promotion, but also expressed a desire to continue cooperation. So, in the near future, we plan to strengthen the position of the site for high- and medium-frequency queries with the help of external SEO promotion, namely, by increasing the link mass — the number of external links that will lead to an increase in the position and more traffic.
[post_title] => Promotion of an online store of mobile equipment [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => promotion-of-an-online-store-of-mobile-equipment [to_ping] => [pinged] => [post_modified] => 2023-09-17 16:01:38 [post_modified_gmt] => 2023-09-17 13:01:38 [post_content_filtered] => [post_parent] => 0 [guid] => https://wnauts.com/?post_type=project&p=17916 [menu_order] => 0 [post_type] => project [post_mime_type] => [comment_count] => 0 [filter] => raw ) )Worked on
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