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Contextual Advertising

We will show advertisements to users who are looking for your products or services: links in search results, banners on websites, YouTube pre-rolls.

Contextual Advertising Contextual Advertising

Contextual Advertising: Faster than SEO

We will launch the campaign within 72 hours. We will start with a complete analysis of your niche, having studied the target audience and competitors, then we will select effective advertising channels, develop a media plan, calculate the budget and launch the campaign. We will ensure an effective start of your business and quick sales!

What will contextual advertising allow?

  • Express yourself. A great way to tell the audience about the existence of your company.
  • Get extra traffic. The context will provide only «high quality» traffic in a short time.
  • Capture the market. Conducting an advertising campaign for Google will allow you to cover the maximum market in each search engine.
  • Increase sales. PPC is a great way to multiply your leads and sales by several times!
  • Upgrade brand. The campaign will help increase brand awareness
  • Check the demand. Conducting an advertising campaign in Google Adwords will also allow you to study the demand for a particular service or product
  • Sell seasonal products. Allows you to sell a seasonal product or service.

What Advertising Channels We Use

  • 01

    Search Advertising

  • 02

    Remarketing | Retargeting

  • 03

    Dynamic Remarketing

  • 04

    Display Network

  • 05

    Google Shopping

  • 06

    Youtube Ads

  • 07

    Advertising in GMail

  • 01

    Search Advertising

    Search Advertising (1)

    Google are doing everything to ensure that paid advertising gradually replaces organic search results.

    Text advertising makes it possible to bypass organic search results, take a dominant position and collect the best of the target audience – immediately about 40% of users interested in a service or product will prefer your site to dozens of competitors.

  • 02

    Remarketing | Retargeting

    Remarketing | Retargeting (2)

    Allows you to return users who once visited your site. Thanks to remarketing, you can set up personalized campaigns and offer the page or section with the product that the user was interested in.

    This is an effective opportunity to increase loyalty to your resource and persuade the user to take a targeted action – ordering a service, buying a product, etc.

  • 03

    Dynamic Remarketing

    Dynamic Remarketing (3)

    Up to 90% of store visitors usually leave without making a purchase. Dynamic remarketing is an automated tool that allows you to segment users and show your already “warm” audience only those products that they viewed on the site or added to the cart without completing the purchase.

  • 04

    Display Network

    Display Network (4)

    The share of partner sites of search engines is up to 80% of traffic. Thematic text ads or banners are placed on such partner sites that are relevant to your niche. The media network allows you to get an increase in users who are ready to order and buy, as well as follow specific intentions.

  • 05

    Google Shopping

    Google Shopping (5)

    The tool allows you to create a full-fledged ad from your product feed with a picture and information, which is placed in the first line of the search results, as well as in the right block of the page. Now, while the tool has not yet gained great popularity, its effect will be maximum.

  • 06

    Youtube Ads

    Youtube Ads (6)

    Users around the world watch about a billion hours of Youtube videos every day. Video ads will give you the opportunity to show your ad in the most viewed and popular videos that are relevant to your topic. A specially prepared video is used for advertising.

  • 07

    Advertising in GMail

    Advertising in GMail (7)

    Interactive ads that appear at the top of the screen in the Inbox mail tab. When clicked, it opens as a full-sized email containing an image, animation, video, or other advertising elements. It allows you to increase the effectiveness of advertising for specific target users.

Rates

  • Light

    Launch 1 service or 1 category of goods per region

    Set up Google Ads

    Advertise works in search and banner networks

    Start remarketing/retargeting

    Set up Google Analytics

    Manage and optimize advertising for 14 days

    Send reports every week

  • Standard

    Launch 1 service or 1 category of goods for several regions (separate advertising campaigns for each region)

    Analyze competitors in advertising

    Audit of landing pages

    Set up Google Ads

    Advertise works in search and banner networks

    Start remarketing/retargeting

    Set up Google Analytics

    Manage and optimize advertising for 30 days

    Send reports every week

  • Pro

    Comprehensive launch of advertising for all services or product categories in target regions

    Analyze competitors in advertising for each service or product category

    Audit landing pages and the site as a whole

    Set up Google Ads

    Advertise works in search and banner networks

    Launch product ads

    Launch regular and dynamic remarketing / retargeting

    Set up Google Analytics

    Set up e-commerce (reports on sales amounts, products, etc.)

    We manage and optimize advertising for 30 days

    We send reports every week

Stages of Work

  • Getting Ready

    Getting Ready

    Marketing research: niche analysis, market seasonality, study of the target audience and competitors. Reduce costs by excluding non-target users. Technical documentation: planning terms, stages of the campaign, budget calculation.

  • Setup and Launch

    Setup and Launch

    Implementation of the strategy with setting up automated services — to obtain analytics and further modify the campaign. Setting up tracking targets. Selection of keywords without restrictions. Creation of ads for each target audience with the identification of the best options. Launch and monitor conversion.

  • Maintaining

    Maintaining

    Monthly analysis of your advertising campaign. Data analysis, cleaning of non-converting requests. Analytics and launch of additional advertising tools Google Adwords — remarketing, media network, etc.

Certified Professionals

Our employees are certified Google contextual advertising specialists. Webnauts will comprehensively develop strategies for conducting an advertising campaign, taking into account the specifics of the business and niche.

Our team is engaged in the full development of a media plan, the selection of the most effective advertising channels, and the connection of the necessary tools.

We monitor the effectiveness of the advertising campaign on a daily basis, we constantly monitor the conversion to identify the most effective and efficient tools. This allows us to quickly modify advertising campaigns, achieving better results and reducing costs.

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Let’s Discuss the Project?

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Comprehensive setup and maintenance of contextual advertising Google Adwords. Order a free audit and calculation of an advertising campaign for your niche!

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Contextual Advertising
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We use several monitoring and tracking tools. Calltracking — embedding a number spoof code on your website and setting up goal tracking in Google Analytics. The Webnauts team uses Binotel, Ringostat and other services. Google Analytics — implementation and configuration of Google Tag Manager.

Also Google Analytics counters. Setting events and goals. Linking analytics to Google Ads and SM. Implementation of Enhanced E-commerce. End-to-end analytics — its implementation is carried out by combining analytical data from each advertising channel, from Calltracking and your CRM system