SEO Copywriting: Using Latent Semantic Indexing
LSI copywriting (latent semantic indexing) — is a text writing technique that convinces search engines of the usefulness of the material for the reader. To do this, the text should reveal in detail the topic being raised, using keywords with their synonyms. Such content is as relevant as possible for visitors, so Google raise it to the first pages of search results.
In the past, standard SEO texts suffered from unnatural word order and clumsily inserted key phrases. The content was attractive to search algorithms, but not to humans. In this regard, Google and Yandex have developed algorithms that are focused on finding texts by meaning: using natural language and containing logical connotations of the main keywords.
- SEO — «Many people wondered: where to inexpensively buy HP printer?». A direct match of the keywords to a popular query (inexpensively buy HP printer), which has become an inappropriate inversion in the sentence.
- LSI — «You can buy an HP printer from us at a bargain price». Emphasis on the meaning of the request instead of clumsy copying of «keys». The sentence looks more natural and is better perceived by the reader.