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SEO Copywriting

Creating informative materials that your visitors and search engines will appreciate.

SEO Copywriting SEO Copywriting

SEO Copywriting: Using Latent Semantic Indexing

LSI copywriting (latent semantic indexing) — is a text writing technique that convinces search engines of the usefulness of the material for the reader. To do this, the text should reveal in detail the topic being raised, using keywords with their synonyms. Such content is as relevant as possible for visitors, so Google raise it to the first pages of search results.

In the past, standard SEO texts suffered from unnatural word order and clumsily inserted key phrases. The content was attractive to search algorithms, but not to humans. In this regard, Google and Yandex have developed algorithms that are focused on finding texts by meaning: using natural language and containing logical connotations of the main keywords.

  • SEO — «Many people wondered: where to inexpensively buy HP printer?». A direct match of the keywords to a popular query (inexpensively buy HP printer), which has become an inappropriate inversion in the sentence.
  • LSI — «You can buy an HP printer from us at a bargain price». Emphasis on the meaning of the request instead of clumsy copying of «keys». The sentence looks more natural and is better perceived by the reader.

Advantages of LSI

  1. Trust of «search engines» and visitors. Today’s search engines are smart enough to understand the meaning of the text and evaluate its usefulness, and therefore rank links according to these criteria. The more LSI content in your text, the better for the site. Indeed, according to the «opinion» of artificial intelligence, the one who knows more diverse information on the topic will create more useful and relevant materials that should be increased in the search results.
  2. Ranking accuracy. LSI content allows you to rank text not only for a narrow query (key phrase), but for a variety of topical queries. Bigger selection means more visitors.
  3. Attracting only targeted customers. If your company uses competent LSI copywriting, it makes life easier for itself, for users, and for search engines. A more accurate understanding of the texts allows the algorithms to attract only those visitors who are really important and interested in it. This reduces the bounce rate and increases engagement.
  4. Increase of average time on the site. The more useful and high-quality material you offer visitors, the more time they will spend on your site.
  5. Reducing spam. LSI-queries can reduce the «nausea» (overcrowding with key phrases) of the text due to the variety of expressions corresponding to the request.
  6. No spam — no risk of ban. The probability of being «punished» by the system decreases when the percentage of spam, text «nausea» and other reasons for a ban falls. And in addition to the «indulgence» of the search engines, you also get the approval of customers.
  7. Breakaway from competitors and long-term benefit. Unique and high-quality text retains leadership in the search results longer. It is more difficult to compete with it, because LSI copywriting has expanded the number of requests that it matches.

Customer Reviews

  • Milya Kotlyarova on developing paid access to WordPress content

    Milya Kotlyarova

    We worked with Oleg on WP + WooCommerce bundle, set up paid access to sections of the site (online courses). Everything is prompt, honest and fast. You can immediately see a professional — the questions were only on the merits, Oleg offered cool options on how to implement the task with minimal time and material costs. As a result, after a couple of days everything was already working (and we were still waiting for a response from Yandex.Checkout, so in general we could have done it faster). Everything was great, thank you for your work!

  • Andrii Kalinin about FlyPark advertising

    Andrii Kalinin

    Manager of the Children entertaining center Fly Park, Kiev

    Based on the experience of cooperation with the Webnauts company, I can say the following: the staff is qualified, has a fairly high creative potential and high professionalism. The guys do not neglect the opportunity to advise and offer some ideas of ​​their own. If there is a more rational solution (from their point of view), they will definitely offer it. Technical tasks are fulfilled by 150%. I will explain where the extra 50% comes from: the TOR is considered and analyzed, the use of possible options for solving the task is discussed with the customer, the work begins only after discussion and agreement. This approach results in exceptionally high-quality work. In general, the guys are great!

  • Olena Petrunina about creating a website for selling cars

    Olena Petrunina

    Expert in export organization

    Very happy to work with the guys! Easy to communicate, diligent, ready to find new solutions in accordance with the requirements of the project. Good prices and great service! Highly recommend.

  • Tetiana Stanovaya about R.Politic

    Tatiana Stanovaya

    Political scientist, political commentator

    The Webnauts company developed the R.Politik website and has been supporting it since the project was founded, despite the fact that many of the programmers who took up work at the very beginning either refused to complete the terms of reference because of the «impossibility» or distorted the tasks in such a way that it had nothing to do with the intended purpose. Oleg Frolov and Aleksey Sheptura were the only ones who took on «unsolvable tasks» and actually finished the job, and in the best possible way — the site eventually exceeded all expectations in terms of its functionality and design. Webnauts is a very highly professional team that you can always count on, no matter what happens (and site hacks and viruses happen). Oleg and Alexei are always in touch, they approach any situation with great patience, diligence and creativity, especially since such situations can often be non-standard. And I should also say about decency both in the context of pricing policy, and in the context of thoroughness and scrupulousness in the implementation of tasks.

  • Oksana Kuklenko

    Oksana Kuklenko


    Great company. Great guys. Talented professionals. They seem to be able to do everything. Even if you don’t know how to explain, they understand and do it. Thank you for your work. I look forward to further cooperation.


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Prices for SEO copywriting

The cost of SEO copywriting services is determined by several factors:

  1. The subject of the text (for example, engineering and medical texts require deeper immersion);
  2. Volume of text (a note for 1000 characters or an article for 10,000 characters);
  3. Type of material (article, news, manual);
  4. The complexity of the terms of reference;
  5. The deadline.

We will be able to give you the exact cost only after discussing your task. If you want to order SEO copywriting, please contact our manager. We are committed to long-term cooperation and offer competitive prices.

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SEO Copywriting
5/5 (24 people)