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SEO Copywriting

Creating informative materials that your visitors and search engines will appreciate.

SEO Copywriting SEO Copywriting

SEO Copywriting: Using Latent Semantic Indexing

LSI copywriting (or latent semantic indexing) is a text writing technique that emphasizes the relevance and usefulness of the material for readers, as well as search engines. To achieve this, the text should thoroughly explore the topic at hand, using keywords and their synonyms. By doing so, the resulting content is more relevant and useful for visitors, which can improve its ranking on search engine results pages.

In the past, traditional SEO texts often suffered from unnatural word order and awkwardly inserted key phrases. While these texts were attractive to search algorithms, they often lacked appeal for human readers. To address this issue, Google and other search engines have developed algorithms that prioritize finding texts that use natural language and contain logical connotations of the main keywords.

For example, consider the following comparison between traditional SEO and LSI approaches to a search query:

  • Traditional SEO: «Many people wondered: where to inexpensively buy HP printer?« The sentence includes a direct match of keywords to a popular query («inexpensively buy HP printer»), which results in an awkward sentence structure.
  • LSI: «You can buy an HP printer from us at a bargain price.» This sentence emphasizes the meaning of the request rather than clumsy copying of keywords. As a result, the sentence is more natural and better perceived by the reader.

Advantages of LSI

  1. Trust of «search engines» and visitors. Today’s search engines are sophisticated enough to understand the meaning of text and evaluate its usefulness, ranking links based on these criteria. The more LSI content in your text, the better for the site. Indeed, according to the «opinion» of artificial intelligence, the one who knows more diverse information on the topic will create more useful and relevant materials that should be increased in the search results.
  2. Ranking accuracy. LSI content allows you to rank text not only for narrow queries (key phrases), but for a variety of related queries, increasing the potential audience for your website. Bigger selection means more visitors.
  3. Attracting only targeted customers. If your company uses competent LSI copywriting, it makes life easier for itself, for users, and for search engines. A more accurate understanding of the texts allows the algorithms to attract only those visitors who are really important and interested in it. This reduces the bounce rate and increases engagement.
  4. Increase of average time on the site. The more useful and high-quality material you offer visitors, the more time they are likely to spend on your site, increasing engagement and potentially leading to higher conversion rates.
  5. Reducing spam. LSI-queries can reduce the «nausea» (overcrowding with key phrases) of the text due to the variety of expressions corresponding to the request.
  6. No spam — no risk of ban. The probability of being «punished» by the system decreases when the percentage of spam, text «nausea» and other reasons for a ban falls. And in addition to the «indulgence» of the search engines, you also get the approval of customers.
  7. Breakaway from competitors and long-term benefit. Unique and high-quality text retains leadership in the search results longer. It is more difficult to compete with it, because LSI copywriting has expanded the number of requests that it matches.

Customer Reviews

  • Milya Kotlyarova on developing paid access to WordPress content

    Milya Kotlyarova

    We worked with Oleg on WP + WooCommerce bundle, set up paid access to sections of the site (online courses). Everything is prompt, honest and fast. You can immediately see a professional — the questions were only on the merits, Oleg offered cool options on how to implement the task with minimal time and material costs. As a result, after a couple of days everything was already working (and we were still waiting for a response from Yandex.Checkout, so in general we could have done it faster). Everything was great, thank you for your work!

  • Andrii Kalinin about FlyPark advertising

    Andrii Kalinin

    Manager of the Children entertaining center Fly Park, Kiev

    Based on the experience of cooperation with the Webnauts company, I can say the following: the staff is qualified, has a fairly high creative potential and high professionalism. The guys do not neglect the opportunity to advise and offer some ideas of ​​their own. If there is a more rational solution (from their point of view), they will definitely offer it. Technical tasks are fulfilled by 150%. I will explain where the extra 50% comes from: the TOR is considered and analyzed, the use of possible options for solving the task is discussed with the customer, the work begins only after discussion and agreement. This approach results in exceptionally high-quality work. In general, the guys are great!

  • Olena Petrunina about creating a website for selling cars

    Olena Petrunina

    Expert in export organization

    Very happy to work with the guys! Easy to communicate, diligent, ready to find new solutions in accordance with the requirements of the project. Good prices and great service! Highly recommend.

  • Tetiana Stanovaya about R.Politic

    Tatiana Stanovaya

    Political scientist, political commentator

    The Webnauts company developed the R.Politik website and has been supporting it since the project was founded, despite the fact that many of the programmers who took up work at the very beginning either refused to complete the terms of reference because of the «impossibility» or distorted the tasks in such a way that it had nothing to do with the intended purpose. Oleg Frolov and Aleksey Sheptura were the only ones who took on «unsolvable tasks» and actually finished the job, and in the best possible way — the site eventually exceeded all expectations in terms of its functionality and design. Webnauts is a very highly professional team that you can always count on, no matter what happens (and site hacks and viruses happen). Oleg and Alexei are always in touch, they approach any situation with great patience, diligence and creativity, especially since such situations can often be non-standard. And I should also say about decency both in the context of pricing policy, and in the context of thoroughness and scrupulousness in the implementation of tasks.

  • Oksana Kuklenko

    Oksana Kuklenko


    Great company. Great guys. Talented professionals. They seem to be able to do everything. Even if you don’t know how to explain, they understand and do it. Thank you for your work. I look forward to further cooperation.


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SEO Copywriting Prices and Factors that Affect the Cost

At our company, we understand that each project is unique, and the cost of SEO copywriting services will depend on a variety of factors. Here are some of the key factors that can affect the price:

  • Subject Matter. The subject matter of the text plays a significant role in the cost of SEO copywriting services. For example, technical fields such as engineering and medicine may require deeper immersion and more research to produce high-quality content.
  • Volume of Text. Another factor that can impact the cost is the volume of the text. A shorter piece of content, such as a 1000 character note, will typically cost less than a longer article of 10,000 characters.
  • Type of Material. The type of material being produced is also a consideration when determining the cost of SEO copywriting services. Articles, news pieces, and manuals may require different levels of research and writing skills, which can affect the final price.
  • Complexity of the Terms of Reference. The terms of reference for the project can also influence the cost of SEO copywriting services. If the instructions are complicated or require additional research, the cost may be higher than a simpler project.
  • Deadline. Finally, the deadline for the project can also affect the cost. Rush jobs may require our team to prioritize your project over others, which may require additional resources and affect the final price.

To get an accurate cost estimate for your project, please contact our manager to discuss your specific requirements in detail. At our company, we are committed to building long-term partnerships with our clients and offer competitive pricing for high-quality SEO copywriting services.

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SEO Copywriting
5/5 (24 people)