SEO & Search Promotion for Fishing Brand
Crazy Fish is an online fishing store specializing in spinning rods and silicone lures. We had already developed a website for them and redesigned the blog, which allowed us to attract visitors. But there is always room for growth — thanks to competent SEO promotion, this time we were able to increase traffic by 55% in 3 months.
Internal optimisation
In the first two months of work, we carried out technical internal optimization of the site and its work, eliminated the accumulated bugs. This is the basic action required for further SEO promotion in search engines:
- removed duplicate pages;
- changed the menu;
- set up redirects and canonical pages;
- fixed sitemap;
- set up robots.txt;
- found 404 pages and removed from the search;
- filled in and corrected meta tags.
After the measures taken, it was possible to proceed to the promotion of individual positions.
Compilation of the semantic core
We analyzed the SEO solutions of competitors and assembled a semantic core with search suggestions, filtering from duplicates, non-targeted and junk queries. Requests were divided into groups for further content planning.
In addition, this allowed us to develop an element for generating landing pages with static URLs for low-frequency keywords. We have also prepared several sub-pages.
The results
Before the start of the promotion, visits to the site were of a branded nature: visitors purposefully searched for products by brand. We took previously unused semantic clusters (groups of low-frequency queries) and implemented pages by product type. Thanks to these actions, traffic began to grow for «non-branded» queries.
The overall site traffic increased from 12,500 visits in December to 22,500 visits in April. SERP Results:
The overall site traffic increased from 12,500 visits in December to 22,500 visits in April.
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