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Search Engine Marketing (SEM)

An integrated approach to the development of your brand and business! Only effective tools for growing search visibility and sales.

Search Engine Marketing (SEM) Search Engine Marketing (SEM)

What is Search Engine Marketing?

Relying solely on traditional SEO or PPC advertising is no longer enough to successfully attract customers in 2022. With consumers becoming increasingly selective in their choice of services or products, a comprehensive search engine marketing (SEM) strategy is needed to establish your resource and brand as an expert, authoritative, and recognizable entity in a specific niche.

To achieve this, a range of tools and technologies can be used to provide maximum search visibility, satisfy user search intentions, and create a high-quality, stable sales funnel. Here are some elements that can be included in a comprehensive SEM strategy:

  • Keyword research and optimization. Finding the right keywords that align with your brand and business objectives can help improve your search engine rankings and drive targeted traffic to your website.
  • Technical SEO audit and optimization. Conducting a thorough technical SEO audit can help identify any issues with your website and optimize it for better performance.
  • On-page optimization. Ensuring that your website’s content is properly optimized with keywords and structured in a user-friendly manner can improve your search engine rankings and user experience.
  • Content marketing and creation. Creating high-quality, engaging content can help establish your brand as an industry leader and attract more traffic to your website.
  • Link building and backlink analysis. Building high-quality backlinks from authoritative sources can improve your website’s domain authority and search engine rankings.
  • Social media optimization. Utilizing social media platforms to engage with your audience, build your brand, and promote your content can increase your visibility and attract more followers.
  • PPC management and optimization. Running targeted pay-per-click ads can help drive immediate traffic to your website and generate leads and sales.
  • Reputation management. Monitoring and managing your online reputation can help protect your brand’s image and credibility and ensure that your customers have a positive experience with your business.

By implementing a comprehensive SEM strategy that incorporates these elements, you can effectively increase your online visibility, attract more traffic to your website, and ultimately grow your business.

We Use Search Engine Marketing Tools Comprehensively

  • Micro markup, rich snippets, zero positions, TOP-10
  • Setting up and optimizing PPC, reducing the cost per click
  • Behavioral factors and user interaction
  • Branding, using SMM to increase company awareness
  • Satisfying the search intent, user intent
  • Local promotion, increased visibility and loyalty

The eCommerce vector is actively shifting towards improving the behavioral factors of users, satisfying their search intent, working on the brand, increasing its recognition and trust.

To achieve these goals, we offer a variety of Search Engine Marketing tools, which are selected individually for each project, taking into account its features.

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Why Search Marketing is Effective

  • 01

    Profit Growth

  • 02

    Brand Development

  • 03

    User Experience Improvement

  • 04

    Durability of the Result

  • 05

    Target Audience Only

  • 01

    Profit Growth

    Profit Growth (1)

    The combination of competent usability and promotion increases the conversion of the site, its CTR and ROI. The browsing depth is getting higher, the number of registrations is growing, and new customers are making purchases many times more often. Proven promotion algorithms regularly bring customers and ensure profit growth.

    Repeat sales to old customers are also on the rise. This is achieved through newsletter subscriptions and social networks that regularly remind you of the company, develop brand loyalty and trust. When the client is ready to buy, it will be obvious for him where to go.

  • 02

    Brand Development

    Brand Development (2)

    It all starts with word of mouth, thanks to which a base of loyal customers is created and a positive image of the company is formed. Future visitors find your site directly by entering branded queries in search engines. If you provide the necessary functionality, customers will be able to leave reviews, participate in discussions, and leave links to your site.

    In addition, do not disregard the media and authoritative publications. Citations, mentions in news and blogs will ensure recognition and development of your brand.

  • 03

    User Experience Improvement

    User Experience Improvement (3)

    The use of SEM improves the behavioral performance of the site. This concept includes the amount of time spent on the site, the number of pages viewed, the depth of their viewing, the number of orders, etc. For Google and Yandex, this is a signal that users are interested in your resource, which means it will be useful for the target audience.

    Search engines take into account behavioral metrics, user experience, relevancy and UX signals in ranking. Preference in SERP is given to reputable, proven resources.

  • 04

    Durability of the Result

    Durability of the Result (4)

    The results of the promotion will become visible around the third month after the start of work. However, SEM marketing has a lot of inertia, providing stable results for several years to come.

    Optimization allows you to reduce the budget for advertising or completely suspend work on SEO, while continuing to receive applications. Trust in the resource will remain high as it is stable ranks in the top 10.

  • 05

    Target Audience Only

    Target Audience Only (5)

    For promotion, it is important that only the target audience, interested in buying a product or ordering a service, clicks on links and advertisements. This is facilitated by the correct compilation of the semantic core — a set of words and phrases that people use in search queries.

    Its use, regular audit and updating will help to see the site only to those users who are really interested in this topic.

Stages of Work

  • 01

    Niche and Project Analysis

    Each project should begin with identifying the characteristics of the target audience, product and demand for it. Equally important is the assessment of commercial factors on the project, its strengths and weaknesses in terms of commerce.

  • 02

    User Experience Improvement

    Recommendations for improving behavioral factors, work to increase the expertise and credibility of the resource in the eyes of users and search engines, UX / UI

  • 03

    SEM Audit and Promotion Strategy

    Development of a strategy for promoting your business on the network, using the most effective tactics and SEM tools — internal and external optimization, micro-markup, local SEO, PPC, coverage of «zero positions» etc.

  • 04

    Raise Reputation and Work with the Brand

    Attracting tools to work on reviews, site reputation. Brand promotion through SMM, increasing its awareness and popularity.

  • 05

    Special Improvements

    Implementation of special tools useful for your business: service cost calculator, constructors, widgets, integration with trading platforms, 1C connection, payment and delivery modules. We’ll add any necessary functionality.

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Search Engine Marketing (SEM)
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