What is Search Engine Marketing?
To successfully attract customers in 2022, traditional SEO or PPC promotion is not enough. Separate tools no longer ensure the construction of a high-quality and, most importantly, stable sales funnel. In addition, the audience has become more selective in the choice of services or goods, giving preference only to those who are known or trusted.
Therefore, now, to promote Internet resources, it is advisable to use comprehensive search engine marketing (SEM) — a set of tools and technologies that will provide maximum search visibility, satisfy the search intentions of users, make the resource and brand more expert, authoritative, and also recognizable in a specific niche!