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Promotion of an online store of mobile equipment

SEO-promotion of an online store of mobile equipment in 4 months

SEO optimization of an online store is a common task for the Webnauts team, moreover, we have already worked in the mobile technology niche.

This time, the SMS online store got into our hands. The trouble spots were a lot of technical bugs, an incorrectly implemented language version and incorrect URL generation. In 4 months, we managed to correct the situation and get a tangible boost in traffic only due to competent internal website optimization. We will tell you more about how we did it in our new case.

Work on technical errors

Site indexing and nofollow links

After analyzing the main page, one of the most critical errors was found which prevented the correct indexing of the site — all links in the site menu were wrapped with a nofollow tag.

As a result, the Google bot did not follow the links of the main menu, did not crawl or index internal pages as it should.

As soon as we removed nofollow from menu links, site pages gradually began to be indexed.

The indexing of the site pages went up:

The next step was to analyze and work out the website URL. Since most of the site’s URLs were formed incorrectly, contained Russian characters and parameters, this also prevented normal indexing. A number of works were carried out with the regeneration of new URLs for pages of products and site categories (with the correct setting of 301 redirects to new pages).

Another key issue on the site was the incorrectly implemented language version. The index included only the pages of the Ukrainian version of the site, while the Russian-language pages were not included in the search results. The language implementation entailed a lot of local errors. After editing the language versions, critical errors were fixed:

The reward for our efforts was a noticeable increase in the site’s visibility in the very near future: the site’s pages, including Russian-language ones, began to be actively indexed and started to influence the overall result.

Increasing the visibility of the site in the Google search engine:

On-Page SEO, or internal site optimization

At the very start of the project promotion, the sections Smartphones, Mobile phones and Tablets were designated as a priority. We have paid more attention to these sections.

After analyzing the TOP results, it was decided to move not through category pages, but through product pages. It is much more difficult to overtake the giants of the market by high-frequency and competitive requests than by medium- and low-frequency requests for a product card. And this strategy worked.

With a bit of magic, the pages of the site received not only visibility in the Google search engine, but also transitions and conversions:

It is costly to move up by category queries due to the fact that you have to compete with market giants who can afford to build a huge link mass to category pages. And our approach is more budgetary and no less effective — in the shortest possible time, you can bring the first sales from Google search!

Product cards are actively fixed in the TOP-10, bringing traffic and conversions after 4 months of work. The positions of products «lagging behind» from the TOP-10 are also growing and, obviously, some of them are guaranteed to fall into the desired top ten.


Traffic growth:

Now track the traffic from the start to the end of active SEO work.

Traffic for 28 days (BEFORE and AFTER the work on the site)

The number of clicks from the search per month (at the start of the project):

Monthly search clicks (after optimization):

Such indicators were achieved solely due to the internal optimization of the site, moreover, by low-frequency requests for specific products – models of mobile phones, smartphones and tablets.

 

Summary

Despite the fact that not much time has passed since the SEO-optimization of the mobile equipment online store, we have already seen significant results. The beauty of search promotion is its cumulative effect, because in the future the site will only grow and occupy more advantageous positions.

After 4 months, the client was not only satisfied with the results of website promotion, but also expressed a desire to continue cooperation. So, in the near future, we plan to strengthen the position of the site for high- and medium-frequency queries with the help of external SEO promotion, namely, by increasing the link mass — the number of external links that will lead to an increase in the position and more traffic.

Do you want to promote your online store and increase the number of applications?

We know a lot about website promotion. We have dozens of successful cases behind us when sites with low traffic were knocked out in the TOP of Google search queries. Leave a request to discuss the project and take your business to the next level.

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