SMM Marketing Services

Determining of Goals and Target Audience (1)

A clear understanding of the promotion goals and target audience will help you choose the right social network, develop an accurate and effective SMM strategy.

Most often, the purpose of SMM is leads or sales. But there may be other options: increasing brand loyalty, engaging the audience, bringing new products to the market. Each option has a different target audience.

We will conduct a detailed analysis of your target audience, their interests and needs. This will help determine the effectiveness of promotion in social networks, as well as quickly respond to ineffective advertising campaigns that do not bring the expected result. In addition, we will study your competitors and their methods, identify strengths and weaknesses.

Development of a Detailed Content Plan (2)

Based on the analysis of the target audience, we think over what kind of content can attract it. The content plan will allow you to systematize the work, to establish a regular release of materials. When putting it together, we are looking for interesting and useful information, dividing it into categories, prescribing a schedule for the release of materials. Through the alternation of different topics, a balanced and rich feed of your community is formed.

You need to alternate not only topics, but types and genres of content. We will organize the publication of texts, infographics and videos in different genres: from informative to entertaining and selling. Audience satisfaction will increase, and the brand will be able to achieve its goals.

Branded Design (3)

The unique design and consistent style of publications helps to highlight the company’s posts in the feed, adds significance to the brand and subconsciously inspires trust. Well-designed communities make it easier to attract users, make them want to visit the company page more often.

Regular Posting According to the Content Plan (4)

One of the foundations of online promotion is regularity. If we talk about the specifics of social networks, along with regularity, frequency is also very important here.

Social media algorithms reward regularly updated company pages by pushing their posts higher in the smart feed. With regular posting, the coverage grows, but if the account is run unevenly, the coverage falls. The long silence of the brand is negatively perceived not only by algorithms, but also by subscribers.

To engage users and find customers, it is no longer enough just to place targeted ads. It is necessary to think carefully and comprehensively about content marketing.

Increasing the Post Coverage and Activity (5)

Today, social network users are not as active as they were a few years ago: they less often like, repost, and leave comments. And the «smart feed» in all social networks ranks the content precisely by popularity and engagement. The less interest the audience shows in content, the fewer people it will be shown.

Our task is to attract users to community publications. This can be done by holding contests, mini-quizzes, polls, discussions, as well as evaluating the popularity of posts on various topics among community subscribers.

Targeted Advertising (6)

Social networks are a real treasure for advertisers, because users in them independently and voluntarily share information about themselves. This data includes gender, age, place of residence, interests, income level and even life position.

All of this information, along with user behavior data, is used in targeted advertising. This is the most popular type of social media advertising, as it allows you to advertise your product only to the target audience without scattering budgets.