SMM of drive center for renting buggies and quad bikes
Another of our regular customers is a Kyiv company that offers extreme entertainment services on buggies and quad bikes. Using their example, we decided to look into the issue of launching accounts and setting up targeting — from «dead» accounts to a constant stream of applications from social networks. So, turnkey promotion of buggy and quad bikes rental services on Instagram and Facebook — let’s go!
About the project
The project is interesting for its focus on both adult and younger target audiences. This gave us the opportunity to fully unlock the potential of Instagram in this niche.
At the time of the start of work, the accounts had already been created, but were idle with very low activity. There were only selling posts, which were published extremely rarely. We immediately developed a corporate identity for the Instagram account and Facebook page, added several informational and entertaining posts, and then launched advertising campaigns.
The objective:
- Attracting subscribers; in the future — processing the attracted audience in order to generate leads.
- Direct traffic of hot leads from advertising campaigns.
Budget for advertising campaigns: up to $50 per month
The target audience:
The pricing policy of the club is slightly above average compared to competitors. It was decided to focus on the audience 21+, among which are lovers of outdoor activities, extreme sports and avid travelers.
Getting started and designing
Even before the launch of advertising campaigns, the first stage was the design of extreme entertainment accounts on Instagram and Facebook in the same style:
Advertising campaigns
Advertising of buggy and quad bikes rental services was carried out on Instagram and Facebook in order to involve the target audience in promotional posts, traffic to the account, and started messages in the messenger:
Briefly about the results of advertising campaigns:
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13
dollars — the minimum price for 10 dialogues with customers (no more than 20 dollars)
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11
dollars per 100 clicks on Instagram
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2
dollars - the minimum price for 100 engagements that we managed to get (up to 9 dollars, depending on the target audience and the placement)
Competitive activity
Nowadays we can’t do without contests when promoting accounts on Instagram or Facebook. We held 2 competitions, during which we raffled off 2 certificates for a buggy ride:
Contest campaigns were additionally carried out for competitive posts:
The 2nd giveaway has been held on Instagram. Facebook left on organic.
Contest results
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10 846
coverage of publications
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2 018
reactions to contest posts
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18
dollars spent on advertising contests
Summary of Campaign Results
For subsequent advertising campaigns, we created audiences in the «lookalike» format, in addition, we parsed the target audience and collected bases of potential subscribers on thematically related resources, competitor accounts, as well as on the hashtags we used.
The customer continued to work with us for 4 months, so you can expect new cases on SMM promotion of the buggy and quad bikes rental center on Facebook and Instagram in the near future!
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