Presentation Redesign for a Consulting Company
About the project
The consulting company Enercor operates on the international market of services for the management and restructuring of inefficient enterprises. Previously, the client cooperated with us in web development, and at the time of the request, he already had his own logo, corporate identity and design layouts of the site. After the completion of the project, the client turned to us again, only this time for the development of a company presentation in Microsoft PowerPoint.
By the way, we have quite a lot of cases when clients return. We don’t want to brag, but they say that it is pleasant and efficient to work with us.
The objective
So, following the new web design, Enercor decided to update the presentation about the company in order to refresh the look of the slides in accordance with the style of the site. A redesign is a good idea, because over time the appearance of digital products becomes outdated and needs to be updated, based on modern visual trends.
What we have
The client provided us with an old version of the presentation that needed a complete design upgrade. The content and structure of the text did not require any special changes, so the services of our copywriters were not needed:
What was required of us:
- to create a modern business presentation in a minimalistic European style;
- to maintain the corporate identity of the company, in particular, the style of the site;
- to save the text content and structure of the presentation;
- to use only light background for slides;
- to make a presentation in Power Point due to the wide possibilities of the program for animation and content editing on the client side.
Presentation development and design
The principle of content placement
All blocks on the slides are placed according to the principle of visual hierarchy: information blocks are logically grouped and connected in meaning, which makes it possible to distinguish between the important and the unimportant. We tried to organize all the content in such a way that it would be most convenient for the listeners of the presentation to perceive the information. And so that the presentation does not look boring, almost all slides are visually different from each other.
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Some points on the placement of content were additionally agreed with the client. So, one of the wishes of the customer was to place a logo in the header of the slides, and opposite it, where possible, an active link to the company’s website:
Fonts
For the presentation, we used the same font as on the company’s website: Plain is simple, versatile and quite flexible, as it has 12 styles and their corresponding italics.
Short and apt headlines are in large capital letters in the signature gentian blue color. The quotes are in italics, and the main text of the presentation is a moderately wide and saturated font, which will not allow the text to get lost or blurred when demonstrating slides on the projector screen:
Icons and illustrations
To save time and reduce design costs, some of the icons were taken from the corporate site or stock sites. However, we drew most of the graphic elements ourselves in the Adobe Illustrator vector graphics editor. Let’s see what came of it.
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Background illustrations in the form of abstract elements similar to neural networks were part of the company’s corporate style, so we had to correctly arrange them according to all the principles of composition:
Infographics
This is one of the most effective ways to visualize dry and complex information. Structured data in the form of infographics is perceived 30 times better than plain text. That is why we paid special attention to it and thought through all the details: the semantic placement of elements based on the convenience of perception, the consistency of the style and structure of the presentation, as well as the selection of suitable animation effects.
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Images
At the request of the client, most of the images were taken from the Enercor website. In cases where there was a shortage of visual content, we turned to stock services and selected suitable photo options with a license to use.
In working with images, we used the Adobe Photoshop raster graphics editor, in particular, to remove unnecessary details and color correct portrait photographs.
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Animation
To bring a formal business presentation to life, we applied smooth animation effects, following the example of a company website. The difference is that the animation on the site is triggered when the cursor is hovered over an interface element, while in the presentation, the effects are applied to images and text and are played when the slide transitions.
The choice of animation was based on the existing effects of the corporate website in order to emphasize the unity of the brand in the digital (and not only) environment. As we already mentioned, there are no identical slides in the presentation, with the exception of those that carry the same semantic load. But at the same time, all 28 slides of the presentation are permeated by the unity of not only elements similar in style (for example, icons + description, headings + dice, etc.), but also similar animation effects: appearance, rise, movement, etc. As a result, the smooth movement of objects inspires a sense of calmness to the listeners of the presentation, and the competent setting of the direction of this movement (from left to right, top to bottom) creates a convenience for the perception of the presentation:
Slides also have a certain sequence of animations, implemented by adjusting the speed and duration of this or that effect. And on some slides, the animation gives a response to the user’s action. So, on the slide showing the company’s branches, you can see the gradual appearance of points on the map, as well as the flickering of the name of the country where it appears:
Summary
Consulting company Enercor can rightfully be called our regular client, because we managed to develop for them not only a stylish and functional website, but also a business presentation of a similar style that meets all the requirements of modern design and specific marketing tasks of the company. All slides of the presentation are designed in the corporate style, and the entire array of complex information is presented in a convenient format in the form of dynamic infographics. Smooth animation not only maintains interest, but also focuses the attention of listeners on the most important.
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