E-Commerce of Doors and Accessories
About the project
We were approached by the company «Vse i srazu», which sells entrance, interior doors and accessories for them. It was necessary to develop an online store with an individual design and convenient functionality for the buyer. The sale of doors is a specific branch of trade, so the client needed more than just a classic online store. They needed a tool for selecting fittings with the possibility of standard and individual configuration of the door.
Design and navigation
Color spectrum
This is a laconic solution with the advantage of gray and beige shades in the Scandinavian Hygge style — this color scheme symbolizes the comfort and warmth of a home.
In UX design, we used orange. According to the psychology of color, orange is able to push the buyer to make a purchase. It also perfectly attracts and keeps attention on the most important UX elements: catalog, cart, new products, Request a call button, etc.
A very modest percentage of color filling is reserved for the basic blue and red colors, which are used to draw attention to new products and discounts.
A compelling homepage
A slider with a large font and a photo convinces the buyer that he has come to the right address and the online store really sells the doors.
Catalogs and sorting
The catalog can be accessed in two ways:
- In the header of the site — there is a convenient drop-down list of categories and subcategories.
- Below, under the slider, there are large buttons that duplicate the categories of the catalog.
On the main page, the site visitor will find everything they need: promotional offers in the form of small banners, as well as catalog novelties that can be sent to the cart directly from the main page.
In addition to the catalog of goods, the website sorts doors by manufacturers — a separate page has been created for each brand. This will appeal to buyers who trust only selected brands and choose the brand first, and then doors with certain characteristics.
In each category of goods, sorting by price and rating is available. The user can easily filter the doors by price by setting the price range that suits them on the slider, as well as select the brand, color and purpose of the doors.
Transparency and honesty
Yes, we were not mistaken, these values can be implemented not only in texts, but also when creating a site. We have made every effort to ensure that the user understands that the terms of delivery are as transparent as possible and there will be no surprises. You can see the cost and delivery time directly in the product card and in the «Delivery» section — the buttons of which we carefully placed at the top and bottom of the site.
Functionality
Convenient feedback form
It is necessary to fill in only 3 form fields — «Name», «Phone» and «Message» and click the «Order» button so that the «Vsо i srazu» company receives a request and responds to it with a phone call.
«Comparison»
Today, all «big brothers» (markteplaces) have the option to compare selected products. It is a mistake to believe that for small online stores this is nonsense. This is a useful and easy-to-use tool that will help you find differences between products and at least save you from having to open a lot of unnecessary tabs.
Thoughtful product card
In the product card, in addition to the standard characteristics and description, you can select the size, color and side of the door opening, send the product to comparison or shopping cart, and buy it in 1 click (after clicking, a form opens with two fields for name and phone number).
The database of goods was imported from the company's supplier from an XML file, which made it possible to fully preserve the structure of the goods. We also set up regular catalog updates.
Kits
In the product card, it is possible to buy both a simple door and a set with the necessary accessories. We have developed this option additionally.
With our development, the store administrator has the ability to set a zero number of products (for the correct display of prices) that are included in the kit, and the buyer can independently change the composition of the kit.
Personal Area
For the convenience of customers on the site, it is possible to create a personal account in which you can track the status of an order and more. Registration requires a minimum of data.
Adaptability
The Webnauts team made sure that the site retains its adaptability on all types of devices, including tablets and smartphones. The design and functionality of the site is almost completely preserved and does not cause inconvenience.
Summary
vseisrazuint.ru is an example of a light and fast online store for doors and fittings, which is equally convenient for site administrators and customers. Pleasant colors, well-considered UX-design, customizable kits in the product card and a simple order form — all this forms customer loyalty and creates a positive impression of the site and the products offered on it.
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