Website Development for a Real Estate Agency in Germany
About the project
GT Real Estate GmbH is an international real estate agency with headquarters in Germany and a wide range of services: from the selection of residential and commercial properties to the legal registration of the purchase / sale or lease / lease of real estate.
Initially, we were approached for SMM services, but during the negotiations we came to the conclusion that the company’s website needs to be upgraded before promotion, especially since the client plans to actively expand in the European market.
So, we faced the following tasks:
- transfer the site-catalog of the real estate agency to the popular WordPress platform, while keeping the corporate design;
- implement multilingualism and basic SEO optimization;
- fill web pages with clear and compelling articles about the company and its services.
Did we manage to adequately present the agency on the Internet? We are telling you what we did step by step.
Website navigation
First screen
The company’s website is designed in a minimalistic style in three colors — blue, white and turquoise. The main page greets us with a thematic photo cover and headline, a laconic header and a filter bar, as well as a list of related company services. In words, the first screen seems a bit cluttered, but in reality it looks very light, neat and presentable:
Search filter
Special attention should be paid to the horizontal filter with the CTA-button «Search», which makes it easy to sort real estate for purchase / rent by type, location (country / city) and price.
Users can go to a more advanced search and filter objects by additional criteria: location radius, number of rooms, profitability, minimum and maximum area and cost. And the found options, in turn, can be sorted by recommendations, price (from low to high) and date (from new to old):
An interesting feature: if you hover over one of the found objects, it is displayed on the map on the left:
Services
I must say that GT Real Estate GmbH is proud of its exclusive range of services, so this section is on the first screen, immediately indicating the high professionalism of the company. By the way, all services are described in a concise, meaningful and accessible manner by our copywriter:
Real estate
Scrolling down, we see a well-structured and visually appealing block with 2 types of properties in the form of photo cards. If the user did not start looking for their dream home at the very beginning, the choice of a residential or commercial property can begin with this section:
Blog
«News and Articles» is an important section in terms of SEO-promotion. It also has a block structure with cards containing a cover photo, title, and heading. By filling blog pages with useful and SEO-optimized articles, you can achieve impressive results and gradually bring your site to high positions in Google search results.
The most relevant objects are collected in a separate block of the same name in the form of a compact circular photo gallery with important information: price, title, address and area. And the «buy / rent» labels in the upper right corner of each card makes it clear to the user whether the object is for sale or for rent.
Also, each card has the function of listing, previewing and adding an object to favorites. This is a very convenient and fast technique that saves the user from having to move from page to page:
The site footer has a dark blue background and contains the usual company contacts and user agreement:
Functionality and technical realization
As we have already said, the basis for the site was the easy-to-manage WordPress platform. The unique design was not a key requirement of the client, so we settled on a ready-made solution within the platform — Houzez, which is a special theme for placing real estate ads:
At the request of the client, we have hidden the possibility of placing ads from unregistered users on the site. To do this, sellers and tenants can contact the agency through the application form:
At the same time, we have provided site administrators with the simplest process of placing ads due to a convenient control panel:
Multilinguality of the website
The main and most labor-intensive task of the project was the implementation of multilingualism. We abandoned automatic Google Translate translation and translated the site into 5 languages using the PolyLang plugin, customizing it a bit using the PHP programming language:
The plugin perfectly integrates into the admin panel interface and duplicates all content in German, English, Polish, Ukrainian and Russian:
When all pages are translated and published, the user can only switch the language in the site header in the usual way:
After translating the content, we took care of multilingual SEO and performed basic internal optimization, as a result of which the site was open for search and successfully indexed by Google robots.
Text content of the pages
When the interface has made a first impression, the user is ready to get acquainted with the content — capacious and concise, understandable and structured. Our copywriter worked on the text content of the site, presenting complex information in a simple and understandable language:
The result
The team of developers, copywriters and Seo-specialists of Webnauts did everything so that after the development the website of the real estate agency not only looked elegant and professional, but also inspired absolute confidence and reliability, and in 5 languages of the world. If you look at the site through the eyes of an administrator, you will see a convenient and understandable control panel that allows you to easily edit information, create pages and place real estate ads without the help of a developer.
