Website for Renting Luxury Real Estate in the UAE
About the project
Profi Make is a villa rental company on the Palm Jumeirah in the UAE.
The company is no less than 12 years old, and of course, during this time it managed to acquire a corporate website. However, over time, the client decided to promote their services under a new brand and create another site. This is how Profi Make met the Webnauts team.
Read about what happened as a result of our cooperation in our case.
The objective
Profi Make is represented on various online accommodation booking services, in particular Booking.com and Airbnb. But the main platform is a corporate website that attracts customers with the help of contextual advertising.
So we had the task of developing a website for the company that would fully correspond to its activities: with an attractive design and competent presentation of content. That is, to make sure that all pages of the site are not just convincing, but obviously emphasize the company’s rich experience in the field of luxury real estate.
Technological solution
To develop the Profi Make website, we used the Bitrix 24 CMS constructor. The decision was justified by the fact that the client had already used Bitrix24 as a CRM, and the creation of a site within the same CRM came in handy.
Why is Bitrix24 so good? This is a convenient constructor that allows you to:
- create a design from ready-made blocks and elements;
- create additional web pages;
- optimize the site for promotion;
- get detailed statistics;
- collect customer contacts using built-in CRM forms;
- integrate the site with payment and other external services.
In addition, the speed and cost of developing a site on Bitrix24 is simply pleasing.
Website design and navigation
As we intended, the design of the site turned out to be minimalistic, neat and elegant, as a project for renting luxury villas should be. The color scheme is restrained and consists of 3 colors:
- white is the main background color of web pages. It gives the site elegance and airy lightness;
- sand — an additional warm color with a direct reference to the desert landscapes of Dubai;
- black is the accent color for the main text, header and footer of the site. It is associated with professionalism, maturity and allows you to focus on what is important.
Main page structure
We placed only 3 elements in the site header: a logo and two contacts in the form of a phone number and a link to an Instagram account.
The main screen also has a photo of the Dubai skyline, a laconic slogan and location. All of them aptly and concisely broadcast the activities of the company:
An animated pop-up in the lower right part of the screen unobtrusively reminds you of the opportunity to write to a consultant, and clicking on it instantly brings up a chat window:
By the way, all messages sent from the site instantly get into the Bitrix24 CRM system which our client uses for their further and prompt processing.
Catalog
The very first site of the company had a catalog with a solid block structure and 2 search filters: location (an unnecessary item due to the fact that there is only one option) and the number of rooms. Such a catalog lacked logic, visual appeal and ease of perception.
This time, when developing the catalog, we completely abandoned the navigation bar and immediately structured the villas by the number of rooms. This is the main parameter when searching for apartments, which often determines the cost of rent. We presented the sections of the catalog in the form of a circular slider:
Location Description
As mentioned earlier, all villas have a one and only location — Palm Jumeirah on the coast of Dubai. Copywriters enthusiastically made a laconic description of the island, illustrating it with colorful photographs. To describe the location, we have dedicated a separate screen:
About Us
This is not just a site block, but a brand mirror. It reflects the history, activities and experience of the company. It is able to create an image that deserves the trust of customers, but only with competent text. As you guessed, here, too, it was not without the skillful thought of a copywriter. As a result, the story about the founder and the Profi Make team turned out to be simple, businesslike and restrained:
FAQ
The FAQ block is often underestimated. So, this section was missing in the previous project of our client. Very much in vain, because in fact it is mandatory for sites offering complex services. And Profi Make is one of those.
Our copywriters have clearly, specifically and concisely formulated answers to the most frequent questions of clients, and now the FAQ section is fully consistent with its tasks — it brings the client closer to the target action, closes objections, reduces the load of consultants and allows to increase the usability of the site in the future.
We implemented this block as a drop-down list with a hover effect:
Villa description pages
Like the entire site, they are made in the best traditions of minimalism: a photo card, the main characteristics in infographics and a button that opens a window with an application form. Below is a gallery of photographs, a description and a detailed description of the apartments.
And while the copywriters were writing inspiring texts, our developer also wrote something — a custom js script that allows you to open the villa page when you click on its card (and not on the link):
The concise feedback form is the crowning achievement of the page design. Let’s look at it in more detail.
Feedback form
It is presented in a static form at the end of the main page of the site and individual pages with a description of the villas. This type of form is simple and unobtrusive, besides, we have already used 1 dynamic element in the form of a pop-up window.
In addition to the required fields for the name and contact number, the form has fields for the dates of the villa booking. But even despite this, the window turned out to be clear and concise:
Site adaptability
All blocks and elements of the Bitrix platform are fully responsive, which means that the site perfectly adapts to different screen resolutions and is equally convenient from all mobile devices — from selection to booking apartments:
Animations
The Bitrix platform provides ample opportunities for animation without the use of third-party libraries. In this project, we relied on simple effects of appearing and moving away, lifting and shifting elements to the center of the screen, changing colors when hovering over the cursor (on buttons, links, list items and photos of villas), as well as a pulsating online chat button.
Results
In cooperation with developers and copywriters, we managed to create a convenient minimalistic website with a well-thought-out structure, inspiring texts and unobtrusive animation effects. Neat, convincing and solid site perfectly reflects the activities of the company for the rental of luxury real estate.
