Promo site for an online service for creating multimedia advertising
How do you introduce a new product or service to the world? The Internet offers many options, but the key tool remains a promotional website. Its main purpose is not so much to sell as to attract attention and showcase the product. An effective way to do this is to make it memorable, i.e. to evoke emotions and give users an unforgettable experience. That’s why all promo sites are characterised by bold design and exciting animations. We were approached by the startup BETEGY to develop such a site.
About the project and task
BETEGY is a start-up that offers a technological solution for the rapid generation of advertising banners. The uniqueness of the platform lies in the automation of this process. The recipe is as follows: Drag’n’Drop all ̶t̶h̶e̶ ̶i̶n̶g̶r̶e̶d̶i̶e̶n̶t̶s̶ the elements into a container (frame) and get a banner. Add animation to your image as you wish and adapt it to the size of different platforms and even languages in different countries with just one click.
This is how BETEGY imagines the process of creating media advertising. They had packaged their idea into a real product, and now they wanted to package this product with an impressive promotional website. The client came to Webnauts with a ready-made design, and we had to bring it to life and pull it on the WordPress CMS.
Layout and animation
Technically, the site is built using HTML 5, SCSS and JS, and it is designed around the company’s product, which is already creative in itself. Therefore, the design of the BETEGY interface, as it should be for any promotional website, is made to interest, entice, and engage users. The desired effect is provided by a modern presentation with elements in neon pink and blue shades, which is fully in line with the spirit of the iGaming industry.
Numerous short videos demonstrate how the marketing platform works, so the pages are not overloaded with animation. We gave the most dynamics to the Clients block, which is often and unfairly underestimated, and gave buttons and links a subtle hover effect. We implemented micro-animations, moving lines and slide transition effects with the Swiper package, and the scrolling effect with the scroll-lock library.
The Gulp web application builder helped automate the routine and speed up the development of the site, and Babel.js technology helped ensure cross-browser compatibility. This tool makes the site accessible to users of all browsers by converting code written in the new standard to the ECMAScript 2015+ version, which is compatible with older browsers.
Development on WordPress
The world’s most popular WordPress platform is able to meet not only standard, but also unique business needs, including design. Thus, we have created layouts based on the client’s individual design on the WordPress CMS. When we created a custom theme, we took care of convenient site management. In particular, we used the Carbon Fields library for easy content filling and editing, and the Contact Form 7 plugin for sending messages from users.
A WordPress-based startup promo site provides users with a unique experience while requiring no technical expertise on the part of the client. A custom theme makes it easy to add, edit, and delete content, and to add other features to the site in the future as the client’s needs evolve.
The result
CMS WordPress became the basis for a unique design of a unique product. Airy and laconic, but at the same time meaningful and effective, the BETEGY promo site presents a platform for creating multimedia advertising. Video tutorials, animation effects, and neon colors emphasize the mood of the iGaming niche, for which the creative startup was created.
The site is not only impressive from the outside, but also from the inside. Managing text and multimedia content is very easy thanks to the customized admin panel. WordPress is an ideal platform for vivid product presentation and attracting potential customers. Currently, the promotional website is successfully testing the appetite of bookmakers, online casinos and other online gambling companies.
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