Investment Company Landing Page
About the project
Insight Business Club is a landing page for the international community for business and investment. The main task of our team was to create an individual turnkey design, taking into account the wishes of the customer. The focus was on large blocks in the form of slides, smooth animation of transitions and the unity of the color scheme.
Design
When working on this landing page, the main priority was not functionality, but an impressive design. The first wireframe (low-fidelity design sample) resembled a standard landing page in its structure, but after agreeing with the client, we decided to move away from the usual solutions. Instead of using standard templates, we drew an individual turnkey design.
The final solution is made like a presentation: instead of the traditional scrolling of the page, the visitor sees changing slides. All elements are dynamic and animate when they appear: images and descriptions “slide” from both sides, providing a wow effect. Each section, each “slide” automatically adjusts to the size of the screen, filling all the available space.
On the first “slide” at the top there is a navigation menu that will help you immediately go to the desired section of the site. In the following sections, the navigation is hidden in the upper right corner, behind the “hamburger menu” button.
The design of the site uses a combination of a blue background with white text, all sections are designed in the same style. Since the landing page is designed in a minimalistic style, some texts are hidden behind the carousel or drop-down lists.
Capture form, which is used in several places, also has a minimalistic design and black and white styling.
Why WordPress was chosen
When building a landing page, clean code development is usually the best option, and website builders or platforms like WordPress are mostly used for quick launches. But in this case, the client had two more additional requests:
- Scalability. Over time, with the expansion of the investor community, it will be possible to add a user’s personal account, blog and other additional features to the site.
- Possibility of self-editing. When using WordPress, any text block or picture is changed from the site admin even without special skills. In pure code, this would be problematic.
Multilingualism
The site is available in two languages: English and Russian. The main version is loaded in English, but next to the “hamburger menu” there is a language switcher that allows you to switch to the Russian version. All fonts used are adapted to Cyrillic: the text looks just as good as in the English version.
Multilingualism is implemented through the use of the WordPress plugin, which allows you to serve different language versions of the site in one administrative panel.
Adaptability
This task took us quite a lot of time due to the style of the presentation and the design rendered for desktops. However, there are no impossible tasks.
The site is fully responsive and displays correctly on all devices. On smartphones, it looks a little different due to the vertical format and the size of their screens. Here we decided not to use presentation style: normal scrolling on such a screen is much more appropriate and convenient, and the blocks are rearranged for easy reading.
The results
The Insight Business Club website is an example of an impressive landing page with a custom design. Thanks to non-standard presentation, smooth animations and the possibility of further expansion, it completely fulfills the tasks set by the customer.
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