Website of a Real Estate Agency in the UAE
Recently, we have been working on another interesting real estate project — SEZAVI PROPERTY. The main wish of the client was to create an attractive, simple and fast website for a real estate agency in the UAE. And the main technical task was the integration of the resource with the CRM system to control incoming leads.
About the client
SEZAVI PROPERTY provides a wide range of property management services in Dubai, short and long term rental of villas, providing professional service and peace of mind to clients at any time. The agency is based in Dubai Marina, but the rental properties can be located both in Dubai and outside of it. In addition, Sezavi Property takes on the responsibility of managing portfolios of all sizes — from managing a few properties to over a hundred.
WordPress development
The proposed site should not be very capacious and bulky, so it was decided to make it on the WordPress platform.
WordPress is one of the most popular CMS today. The main advantages of the engine are fully consistent with the wishes of the client, and the main one is that WordPress has the simplest, most convenient and very functional administrative panel. It takes a couple of hours to master it.
It is also important that the platform is free and at the same time, with a large number of free updates and additions, which is also suitable for customers who plan to manage the site themselves in the future.
We used Elementor as the visual editor. This is a WordPress site builder. Elementor is a feature rich page builder. It is used for coding large websites, landing pages, long reads, articles, etc. Coding takes place using ready-made elements, which are selected by simple drag and drop and making the necessary settings through a convenient admin panel.
Design
As our practice shows, a beautiful and harmonious design is very important for such sites. The further behavior of the user directly depends on its appearance.
Therefore, our design specialists decided to focus on high-quality photographic materials and images.
Simple navigation on the first screen immediately allows the visitor to go to real estate rental offers or fill out a form and get feedback on any issue.
To ensure communication with site guests, we used the Contact Form 7 tool.
Contact Form 7 is one of the most popular plugins for creating contact forms on the site. The plugin allows you to create forms of any kind, is very flexible and easy to set up, has been developing for many years and contains a lot of improvements. The plugin can manage numerous contact forms, where you can flexibly customize the content of forms and mail with fairly simple markup. Forms have built-in support for Ajax submission, CAPTCHA, Akismet's spam filter, and more.
The search function offers the visitor in a few clicks to select suitable options for renting a villa, apartment or penthouse. For popup cards on the site, we used the visual editor Popup Builder.
Popup Builder is a tool that will help you increase your conversion rate. It is a responsive WordPress tool with many different features: customization options, different types of popups, popup scheduling, animation effects, integrations and plugins supported by 3rd party developers.
Cards of offers for rent are placed as colorful photo gallery. From the photo you can immediately go to a detailed description.
Each card contains a maximum of high-quality photos and information about the object offered for rent. The reserve button is also on the card page.
Filling with content
All content on the site was written by our company’s copywriters and posted by content managers.
Each offer for rent contains a maximum of high-quality photos, a description and a list of pleasant bonuses.
We paid special attention to the description of real estate objects, because the conversion on the cards of specific objects largely depends on their informativeness and persuasiveness.
Integration with CRM system
CRM is a system that simplifies the control of incoming leads. Instead of complex tables, instant messengers and other sources, one single service remains. It minimizes the resources spent and makes it possible to quickly respond to all requests from the site.
The advantages of using such a system:
- A single customer database that stores all collected data.
- Transparency and control of work.
- Accounting and analysis of leads.
After integrating the CRM system with the site, our customer can independently process the list of users, segmenting them according to the required parameters. The entire list of resource visitors who left their data can be placed in CRM, processed and analyzed. The functionality of the system will also help to organize and analyze data on contacts, orders placed and deals.
Summary
After the work on design, content filling and improvement of technical characteristics, we received a high-quality Internet product with good performance indicators. Now the website of the real estate agency SEZAVI PROPERTY (UAE) contains a complete system for choosing housing for rent, and also provides a wide range of property management services in Dubai with simple and understandable information administration.
Refinement and improvement of the functionality of Internet resources is a task that we face quite often. If you think that improving and expanding the functionality of the site will help your business develop, then our team of specialists will be happy to advise and take on the solution of even the most difficult task.
