Website for the Rental of Special Vehicles
About the project
We were contacted by PROGRESS Rent, a company that provides rental of special vehicles in Moscow and the Moscow region. The company, which has a fleet of vehicles from JCB, Hitachi, KAMAZ, MAN, IVECO, and Doosan, faced the need to create a website to provide the ability to order special vehicles via the Internet.
The objective
We had to develop a simple and understandable website with a custom design. It was important to make it easy to manage through the administration panel, so that the company’s representatives could fill in and change the vehicle catalog independently, without having to contact specialists
Solution
As an engine, we used WordPress, one of the most popular CMS nowadays. The main advantages of the engine meet the set task completely and the most important one is that WordPress has the simplest, most convenient, and most functional administrative panel. The development of the latter will not take more than a few hours.
It is also important that WP is a free engine with a large number of free updates and additions, which is also suitable for those who want to contact the programmers only once, create a website, and then manage it themselves.
Design
Of course, our developers have paid maximum attention to the design:
The color spectrum
For commercial purposes, it is important to stick to the color theory. The color is the first thing that the visitor of a website sees and what his perception depends on. A clever combination of colors is more than just a visual component, which is why contrasting pairs are used in web design.
One of the most suitable color pairs is a combination of black and orange. This is a good choice in this case, as the most special vehicles are made in orange and this color is generally associated with workers’ vests and various services from many industries.
Besides, orange can arouse interest and have an invigorating effect on the user. It is a color with an emotional connotation that symbolizes cheerfulness, energy, and enthusiasm.
Logo
As part of the design, we also developed a unique PROGRESS Rent logo in the brand’s colors. We designed it text — based, in the best traditions, as in the world famous companies — Samsung, Nokia, Siemens, etc.
Animations
It is difficult to imagine a modern website without animations (even if they are minimal). With the help of animated objects, you can interact with a user, help them make decisions and generally increase the conversion of the website. We put relevant animations where they are needed — on the most important buttons.
We also animated the main benefits of the company on the main page.
Website pages
In addition to the main page of the site, which looks like a landing page, we have created separate pages for each group of vehicles: Truck Cranes, Manipulators, Long Haulers, Dump Trucks, Crawler Excavators, Forklift Excavators, and Trawls.
Each page provides access to all types of vehicles offered for rent — with a photo and a detailed description.
Contacts: pleasant to contact
We have traditionally provided access to the company’s contacts from each page. The phone number with a callback button is located in the right corner of the screen and is duplicated in the footer (along with the address and email).
Also in the footer, the user will find glowing icons of social networks and instant messengers for alternative communication with company representatives. The user can determine the location via the Yandex.Maps widget.
The «We will call you back» window appears in the lower right corner of the screen after clicking on the handset and does not open by itself, so as not to disturb the visitor. It unobtrusively offers, «Let us pick up a vehicle for you?». The dialing time is 27 seconds and is displayed as a counter in the same window.
For more convenience and the ability to ask additional questions, the site also offers LeadBack. This is an online chat through which operators and visitors can communicate with each other. When operators are busy or outside business hours, the chat collects customer contacts (leads).
Admin panel: made easy
As we said before, one of the main advantages of a WordPress website is a very simple admin panel that even an inexperienced user can easily understand. We have put together a detailed guide for website administrators to help them correct the catalog, and add and remove categories of vehicles and the vehicles themselves.
For example, to add a vehicle, you need to perform the following steps:
- Log in to the administration console.
- Go to the «Vehicles» section and select «Add a vehicle».
- We will get to the list of all vehicles and click «Add a vehicle».
- Next, you need to select a category, write a title, and add a small image for the pop-up, a photo in the gallery.
- Fill in the fields of the tables in the vehicle item card, where you can specify prices and properties.
Following the same principle, the vehicle categories are edited and filled in, and the menu, the footer of the main page, the contact area, etc. are changed.
Results
Websites on WordPress are a convenient and cost-effective solution for businesses, and when the specialists of Webnauts start working, the client receives a custom web design, well thought-out UX and UI elements, a stylish logo, competent advertising and informative texts, as well as easy management of the finished site.
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