Online Driving School Website on WordPress
About the project
We were approached by the company «Avtostart» — an online driving school from Moscow, which provides services of preparing for the exams of traffic police in the category «B». In addition to online learning of traffic theory, the school offers:
- private lessons with a driving instructor;
- safe driving courses to prepare for situations that are inevitable in the complex Moscow traffic;
- assistance in preparing the necessary documents for the traffic police;
- supervision of the student until the acquisition of the driver’s license.
We love interesting and useful for society projects, so we gladly agreed to work with the company «Avtostart».
Before meeting the Webnauts team, the company «Avtostart» took care of advertising its services on Instagram and on the platform Yandex.Dzen. They contacted us because of their desire to create a presentable business card website, which would contain not only all the necessary information about the school, but also the ability to enroll in courses.
In the future it is planned to expand the functionality of the site: the addition of a personal account of the student and instructor, a system of tests, training materials, etc.
Taking into account all the source data and the need to further expand the website, we offered the client the development on WordPress.
WordPress is one of the most popular CMS. WP can be used to create websites of any type, today up to 30% of all existing websites are powered by it. And if we talk only about the websites that work with the CMS, WP makes up to 60%, which clearly confirms the global leadership position. WordPress is a free «engine» that helps save budgets, especially when developing websites for small businesses.
In order not to get into the familiar situation with «vague technical requirements», we prepared a brief for the client to understand how their business works. This helped to achieve the ideal result of our work.
The key to the success of any development is not only the qualification of the executors, but also the quick feedback from the client. This was exactly the case when we received all the necessary information: school information, tariffs, work schedule, instructors, etc.
Before we started developing the website, we created a text layout, in the structure of which we envisaged 4 sections: «Home», «About us», «Courses» and «Frequently asked questions». While discussing the layout, we added three more sections: «Instructors», «Reviews» and «Contacts».
After the discussion with the client, we expanded the template on the test layout and filled all the required pages with content, including SEO optimized texts.
After that, the web developer customized the template according to our wishes: translated all the English buttons and forms into Russian, hid the additional elements, formatted texts.
We created several contact points, including the «Request a call» button and the contact form to submit the application, which was placed directly on the main banner of the website.
The бContacts» section includes not only the main contact information and a map of the site, but also another «Send Message» form where you can ask a question and use the promo code.
The color palette included some of the most successful color pairs: blue + yellow.
Blue is the color of sympathy and trust, for that reason it’s so often used in web design, logo creation, and even social media. To make blue not look so distant, it is best diluted with a contrasting color, in this case yellow.
Yellow is the color of positivity, optimism and creativity. It is the color of smiley and gold, and in our context, it is also the yellow color of traffic lights — «Attention!».
We used one of the most tested combinations in marketing strategies, taking into account market trends and target groups.
The problem of many companies with their websites is «facelessness». Often there is no photo of the staff on the website, but the texts scream about the fact that there is a «friendly team» working in the company. We took care of creating a trusting atmosphere in the chain «instructor-applicant» and suggested putting information about driving regulations teachers on the main page of the website and in a separate tab.
We tested the finished website for performance and errors, of course. In particular, it was checked whether the requests from site visitors come to the email, how all the buttons work, whether the site is adaptable to all types of devices, etc.
The Webnauts team has completed the task according to the set goal and is ready to add the necessary pages, forms, widgets and features to the website as the online school evolves.
As you can see, WordPress is a convenient engine for solving such problems, which has repeatedly proven itself with distinction as our web development tool.
Website for online driving school — a clear example of «turnkey» development, where we need from you only the basic information, and we provide all the stages of development, including SEO and logo design.