Prontocement

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About the project

We were contacted by a company that sells and installs a decorative coating - Pronto microcement. It was necessary to develop a business card site that would demonstrate all the advantages of this material and encourage visitors to leave a request.

The site was developed on the WordPress platform. The use of this popular and free engine made it possible to significantly speed up development by flexibly configuring the necessary modules to meet the requirements of the customer. It also facilitated further work with the content: you can update the content without the involvement of programmers.

Design and navigation

The business card site is made in a strict and concise style: it is based on exclusively straight lines, simple geometric shapes and calm colors. The lack of rounding and bright colors sets the right tone from the first seconds.

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Functional first screen

The first screen does an excellent job with its functions:

a large headline explains to the user where he got;
a list of key benefits favorably presents the product;
instructions for working with the material, hidden behind the play button, remove the fear of buying a new product;
if you wish, you can immediately request a product catalog and current price.

Thus, even before the start of scrolling, the user can already form a general idea about the product and send an application for a price list.

Structured Gallery

To show the wide range of applications of microcement, we have added a gallery with examples of work. On the main page, it is implemented in the form of cards, when clicked, an enlarged version of the photo opens. If the user wants to see more materials, he can go to a separate gallery page, where examples of work are neatly arranged under the appropriate headings.

Universal feedback form

We have developed a minimalistic price request form that will suit two categories of customers at once: «those who sell» and «those who apply». It is enough to select the appropriate item when filling in contact details.

Detailed training program

The services of our customer include not only the sale of the material, but also training in working with it. In this regard, the company organizes various educational events, such as seminars and master classes.
The main page contains a training program that includes a list of topics, brief comments on them and answers to frequently asked questions. Clients can sign up for the workshop using the contact form or via social media.

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Responsiveness

The site retains its corporate identity and neat layout on all types of devices: computers, tablets, smartphones. We managed to keep almost every element of the content, cutting off only a few details on mobile devices.

The summary

Prontocement.ru is an example of a nice and minimalistic business card site. The user within one page can get acquainted with the benefits of the material and the terms of cooperation, leave a request for a catalog and price list. The smoothness of work and the responsiveness of the elements only enhance the positive effect.

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About the project

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