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Comparing Wix vs WordPress — Which one is Best 2023

Wix vs WordPress — Which one is the Best for ecommerce in 2023? In this article, we will have a look at the Wix builder and the WordPress CMS platform, being the most popular tools for creating ecommerce sites.

Platforms for creating commercial websites are an effective solution not only for business owners creating their first online project, but also for already successfully operating brands. Advanced features and capabilities of these platforms allow you to launch, develop and scale an online store for specific business tasks.

Wix vs WordPress: Main Features at a Glance

Wix and WordPress are essentially different systems, but both are interesting in their own way. Both have their own unique functionality with an effective business support system. The WordPress vs Wix comparison will show you the key differences between the two platforms and help you figure out which site is good for your business.

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We specialize in promoting business on the Internet: creating unique e-commerce sites and their content, search engine promotion and context advertising, SMM services

What are the pros and cons of Wix?

The Wix Builder provides a limited set of tools that are enough to create and maintain a small website: a custom domain name, hosting, templates, a content management system, ecommerce tools, and customer support.

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‘Wix is a builder with a convenient and flexible visual editor. The usage of it is convenient to create small, beautiful sites — business cards site and selling landings’.

Using Wix, you can create an online store showcase to demonstrate a minimum number of products. It will also allow you to develop a commercial landing page for services or several products for following contextual advertising. This can be a temporary solution in a few pages for a new startup that just needs to be online. You should understand that you will need to look for more serious platforms in order to scale the business.

Pros
A small annual fee (100 euros) for hosting and a ready-made template.
A large number of templates in html5.
There is a library of useful applications with a capacity of more than 350 items.
Rapid development of simple landing pages and websites without special requirements for functionality and design.
There is mail hosting on Gmail, but it is paid additionally.
Cons
Windows and various modules of the builder are not adapted for different devices.
You can register and link your domain only by switching to the Combo tariff.
The service is not suitable for creating online stores with a large number of internal pages and various functionality. It is mostly intended for landing pages with a showcase of goods, small service sites.
It is impossible to implement any functionality, since you are not the owner of your site, and the site does not provide access to CSS, PHP and JS.
Sites based on Wix are not subject to SEO and promotion in the search engine.

What are the advantages and disadvantages of WordPress?

The popularity of WordPress primarily lies in the fact that it is an open source platform. And this means that you can implement literally any functionality and design. You can also use the platform’s capabilities for inventory management, order administration, customer accounts, and more.

‘WordPress is a system that sets itself apart from other tools with a huge library of commercial website templates, an impressive catalog of plugins, unique SEO plugins, and excellent ecommerce capabilities’.

WordPress and a skilled development team will always allow you to choose a solution that meets your needs. For example, implement a unique design, enable multilingualism, wholesale and retail prices in the product card, set up a discount system and a customer’s personal account. And it’s not a full list of the advantages of this CMS.

Pros
There are many free plugins for ecommerce.
You can easily manage the site: add or edit products using Excel upload, change category nesting and catalog structure, upload any media files, install plugins and updates.
You can implement any design and functionality of the site that will allow you to solve any business tasks.
There’s no problem finding professional WP developers, because most specialists prefer to work with this platform.
Cons
You need to find a specialist to implement your site. However, the cost of the services of such a specialist for creating a store or a site of services on WordPress is affordable.
It is necessary to work out the protection of the site, hackers often try to encroach on WP.

What is best for ecommerce — Wix or WordPress

Finding the right platform for running an online business can be difficult at first. Before ordering the creation of an ecommerce site, it is worth comparing the e-commerce features of Wix and WordPress.

Ecommerce on Wix

On the free Wix website, you won’t be able to access any of the ecommerce features. You need to upgrade to an ecommerce plan for more than $16/month to create an online store.

The builder has a special section for an online store. It is quite a difficult solution with many payment options, automatic taxes, shipping and other features. It also supports digital goods and is one of the most affordable ecommerce website builders. There’s a possibility to customize the language versions of the site.

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When it comes to Wix dropshipping, there are 36 dropshipping apps available in the app store for this type of business, including well-known solutions like Modalyst, Spocket, Printful, and Printify.

There are a few tangible downsides that make the builder more suitable for small businesses:

  • Wix sites tend to load slowly due to content-heavy topics that negatively impact on SEO, because Google prefers quick sites;
  • It’s not intended for large online stores, since site navigation is limited to one sub-level, which makes it difficult to organize large product catalogs and store structure;
  • There are not enough opportunities for multi-currency stores. There is no possibility to sell in other currencies.
  • It does not allow to implement additional functionality and there is no possibility for code optimization, as the site does not provide access to CSS, PHP and JS.
  • When choosing a template, you should firstly pay attention to mobile adaptability, because many templates have bugs in the mobile version.

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We specialize in promoting business on the Internet: creating unique e-commerce sites and their content, search engine promotion and context advertising, SMM services

Ecommerce on WordPress

WordPress makes it easy to create an online store using well-known WooCommerce — the most popular ecommerce platform in the world.

‘WordPress is designed to work with any type of business — selling goods and services, wholesale and retail. The WooCommerce tool is an extremely powerful ecommerce solution that rivals Wix in terms of features and functionality’.

As an example, such a visual product builder can be implemented for a jewelry online store on Woocommerce:

There are many ecommerce plugins available for WordPress that can be used to sell physical or digital products, services, events, subscriptions, and more. Most ecommerce extensions for WordPress even come with their own templates and additional plugins.

Some ecommerce plugins are designed to sell digital goods such as ebooks, photos, and music. Others are better suited for selling physical products that require shipping. If you want to run a dropshipping business, then you need an ecommerce solution that provides the best support for dropshipping. Before creating an ecommerce site, first of all you should think about what will be sold and what features will be needed to run the store effectively.

Read more about the case:

Online store of personalized jewelry

Another Woocommerce case for developing an online store with a unique design:

In general, online stores and service sites on WordPress are perfectly combined with a designer layout created taking into account the functionality and needs of a particular business. This is when every element is maximally thought out both in terms of UX/UI and in terms of the sales funnel.

Read more about the case:

3D Printing Service Website

Now the online store has a great opportunity to add additional tools for on page optimization. And since WordPress is designed for a blog, you can combine it with ecommerce with links to category pages and products.

Pros of Using WooCommerce

Here are some of the benefits of using WooCommerce as your WordPress ecommerce plugin:

1) Extensions and templates. There are hundreds of extensions and templates available for WooCommerce, making it easy to add new features to your ecommerce site.

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2) Supports both digital and physical goods. With the help of WooCommerce, both physical and digital products (ebooks, music, and software) are successfully sold today.

3) Selling affiliate or external products. Using WooCommerce, you can add affiliate or external products to your site.

4) Complete inventory management. The plugin is equipped with tools that allow you to easily manage inventory.

6) Payment and delivery options. WooCommerce has built-in support for popular payment gateways, so many other payment methods can be added using extensions. It can also calculate shipping and taxes.

6) Many ready-made templates and the possibility to develop a site with a unique design. If the site is developed on the basis of a unique design layout, without the use of Elementor-type builder, the markup will be neat, and the page loading speed will be high in the mobile version.

7) SEO for ecommerce. WooCommerce is fully optimized for SEO with the All-in-One SEO plugin. This helps the product page rank obtain higher positions in search engines.

8) Ecommerce Growth Tools. WooCommerce has third party extensions like FunnelKit to help you optimize your funnel for maximum sales. You can also use the Advanced Coupons extension to add BOGO deals, free shipping, and even sell gift cards.

9) WordPress developer services are available for the average small business, the standard fork is $12-28 for middle and senior developers.

If you want to build the right online store and be ready for it to grow, then WordPress + WooCommerce offers the widest range of features.

Which one is easier: Wix or WordPress?

Wix is a builder with a convenient and flexible visual editor. It is convenient to create small, beautiful sites — business card sites and landing pages using this builder. What’s more, it excels at administering blogs, making it almost as easy to maintain as on WordPress.

WordPress is known as one of the most flexible website builders on the market, being perfect for companies looking to create something unique.

WordPress admin panel

The administrative part of the site is designed to manage its content: editing products and categories, changing templates, placing widgets, managing media files, editing the site code, including CSS appearance, etc.

Administrating content and products

There are a lot of templates for ecommerce, but they are mostly assembled by builders. You can make an online store in the builder, but it’s better not to use it, because it significantly slows down the site. The perfect solution would be to develop a site from scratch according to the design and functionality, so that there is no extra code and the resource works quickly.

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Developing the WP store involving specialists

The WP platform is very popular, and there are no problems with finding specialists. As the experience shown in the development of commercial sites shows, WordPress remains an indispensable platform due to its customization features, wide range of plugins and additional options. Unfortunately, these tools are not always easy to implement and install. The software requires at least basic coding knowledge and the ability to follow some tutorials.

‘In the hands of professionals, the platform helps to create competitive and profitable online stores, service sites with original design and content’.

WordPress and downloading the products

Woocommerce imports products using plugins. One of the most popular is WP All Import. A CSV file is generated in any convenient program: Excel, Google Sheets or Numbers. This makes it easy to interact with suppliers’ prices and prices using an Excel file. You can easily update prices and balances by SKU or product name. You can also easily import new products by specifying the categories and attributes needed.

‘WordPress is a proper content management system that makes it extremely easy to import content. It comes with a one-click exporter that allows you to download your content in XML format’.

Import of goods starts automatically. Depending on the number of products, the download waiting time and the load on the server can change. At the end of the process, you receive a notification about how many goods were imported and if some errors took place.

Right on WP, you can easily edit product cards directly from the admin area using the Bulk Editor tool — filter and make edits in bulk. With its help, discounts for a certain category are conveniently and quickly put down and their validity period is set without a tangible load on the server.

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Wix admin panel

Wix offers a simple builder interface where you can select any element on your site and start editing it in a WYSIWYG interface.

‘Wix is a website builder performing on the principle of what you see is what you get’.

The platform makes it easy to drag and drop paragraphs, images, slideshows, shopping cart buttons, and more anywhere on web pages. You can drag and drop elements anywhere on the site, reorder pages, write content, and add media in a user-friendly environment. Many beginners find this feature to be a huge advantage as it saves them from having to deal with the website code.

Anyway, despite the drag-and-drop editor making life a lot easier, Wix does have restrictions. For example, there is no possibility to create a template from scratch, but the builder was designed for beginners and intermediate website builders to be able to create personalized websites without programming skills or technical experience. Right after creating an account, the builder offers to answer a few questions. Based on the responses received, recommendations for creating a site are offered. As a variant, you can skip this part and start developing immediately. The toolbar is quite simple and allows you to quickly find the settings you need.

Products transfer

For many ecommerce site owners, working with product items in an online store on the Wix builder is a real problem. That’s why it is necessary to understand how to make content edits and uploads.

‘The Cart2Cart app will help you transfer your product and other data to Wix. This service fully automates the migration process. The only thing that needs to be done manually is registration, as well as specifying the site and its migration options’.

Transferring data to Wix:

  • the current store will work throughout the migration process;
  • the application does not require technical knowledge or developer assistance;
  • a free demo version is available to test the application in the store;
  • store data will be automatically transferred to Wix in a few hours instead of weeks.

Website design on Wix and WordPress

As it was compared before, Wix has a sufficient list of templates to create a beautiful and functional site. However, the possibilities in developing the design of any website, including the ecommerce website, on the WordPress platform are endless.

‘The design of your site is the first thing your visitors notice. Therefore, it is important to create an attractive, cohesive layout for your pages’.

Website Design on Wix Builder

Wix has over 900 pre-designed templates to choose from. If you need to design a website for a business, blog or hobby, you can always find the right layout to suit your needs.

All Wix designs are written in HTML5. Using the built-in tools, you can customize the design of your site, change the layout and rearrange the elements anyway you like.

Templates are divided into categories such as business, ecommerce, hobbies, art, services, personal, etc. First of all it is better to pay attention to the adaptability of the template — many of them have bugs in the mobile version.

One of the disadvantages is that once a template has been chosen, it can’t be changed. There are ways to change and customize it to your needs using only the built-in tools, but there is no way to switch to another template.

‘There’s no possibility to create a website using your own unique design’.

Advantages of creating design with a builder:

  • all the templates are classified by industry and pre-filled with sample content: business, online store, photography, restaurants and food, landing pages, and more;
  • the templates are great and intuitive for site visitors;
  • Wix ADI is a design-aware tool that will create a website on its own by simply asking you a few questions about the site’s purpose and design preferences.

Any Questions About Online Store Development?

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WordPress design

There are thousands of free and paid templates available for a commercial WordPress site. Free templates come with limited support, but they also go through a rigorous review process. Paid templates usually offer more features and have premium support options.

WordPress templates range from small personal sites to full fledged ecommerce sites. Most templates have their own built-in customization options:

  1. Information that will be shown on category and product pages: product name, SKU, price, etc.
  2. Links that will be shown in the store: navigation chain, login link, etc.
  3. Image size and shape for categories and products.
  4. Colors for buttons, texts, links, backgrounds and prices, and more.

WordPress has a more impressive set of tools than Shopify. In addition, many of them are free. You can always find the best solution for your needs. For example, here’s a product designer we managed to develop for a jewelry online store on WordPress.

However, a commercial site developed from scratch, with functionality thought out in advance and drawn in design, and without the use of Elementor-type constructors, has undeniable advantages. As a result, we get the markup without unnecessary elements in the code, and the page loading speed will be high even from the mobile version. Many WooCommerce projects work quickly and efficiently due to the absence of extra scripts, links and other unnecessary elements in the code. What’s more, design projects are distinguished with individuality.

Read more about the case:

Online store of personalized jewelry

In addition, design projects are more recognizable and have a different personality:

If WordPress is more expensive than Wix?

The approach to platform rate is fundamentally different. Wix is free to use, but limited: you won’t be able to connect a 2nd level domain and you’ll get a promotional video for the service in the footer. At the same time, most of the functionality will stay available. This mode is well suited for getting to know the system, testing, and developing the site before paying the rate and publishing the site.

WordPress itself is a free tool for any format of use, but you need to have at least hosting and a domain — investments that cannot be avoided when creating a quality site. There may also be additional costs for a paid template, plugins, designer / programmer services. These things are optional and individual, so their cost must be calculated for each very case.

Wix rates

For now there are 8 paid Wix rates + 1 free rate available. As it was written before, creating an ecommerce site on a free rate won’t work.

Free Plan:
— advertisements and favicons placed throughout the site;
— your website URL is displayed on the Wix subdomain;
— 500 MB storage;
— choose from over 400 templates;
— full design functionality.
$0 per month
Combo:
— 2 GB of he bandwidth;
— 3 GB storage;
— you can connect and use your own web domain;
— 30 video minutes;
— free web domain for one year.
$16 per month
Unlimited:
— unlimited traffic;
— 10 GB storage;
— 1 video hour;
— $300 promotional vouchers;
— access to Site Booster and Analytics Apps for Visitors.
$22 per month
Pro:
— 20 GB storage;
— 2 hours of video;
— professional logo;
— social media logo files;
— calendar of events.
$27 per month
VIP
— is the most expensive website package. Get all the features from the plans given above plus priority response and VIP support from the customer service team.
$45 per month
Business Basic:
— 20 GB storage;
— 5 video hours.
$27 per month
Business Unlimited:
— 35 GB storage;
— 10 video hours;
— social media logo files;
— professional logo.
$32 per month
Business VIP:
— 50 GB storage;
— unlimited hours of video;
— priority response;
— VIP support.
$59 per month
Company:
— benefits of planning, developing and launching a project with advice from professionals on Wix;
— you can protect your site with security auditing and sophisticated web protection features;
— You can communicate directly with a specialist.
from $500 per month

WordPress rates

WordPress is completely free to use. There are thousands of free useful plugins for scaling a commercial site. In the future, in order for the online project to develop, you will have to invest money in support, refinement, and paid plugins.

WordPress Website Hosting
$5 - $100 per month sharing hosting with self-hosting $5 - $20 fully managed hosting $30 - $100
WordPress Themes
for free basic templates $35 - $50 premium templates $80 - $200 template changes $300 - $1000 premium templates $80 - $200
WordPress plugins
$5 - $150 per month payment software $100 - $500 membership gateway software $100 - $300 email marketing software $5 - $99 per month
Payment for developer services
$12 - $28 per hour

Is WordPress Better for SEO or is WIX?

Nobody argues about the importance of supporting search engine optimization on the sites. It is almost impossible to develop an online business and get a good profit from sales without SEO.

SEO promotion is the improvement of the visibility of the site on the Google search results pages, as well as the increase in organic and targeted traffic to the site. When you rank higher in the SERPs, you will attract more visitors to your site and, consequently, you will get an increase in conversions.

Most SEOs believe that WordPress is better suited for SEO. You can read about excellent examples of how the projects’ growth on WP could be performed in seo-cases.

SEO Case Study: Digital Agency Website Promotion

SEO promotion of the digital agency website in search engines is a complex multistage process. The Webnauts team has implemented all available methods:

SEO Case Study: Complex SEO for a site for buying office equipment

There are cases when clients come to us with a non-standard type of goods and services. Complex SEO for a website for buying office equipment + promotion by regions on WordPress is real:

SEO Case Study: Local SEO promotion of an online store of air conditioners

The approach to SEO should be complex. Local on-page optimization can also bring good results and it is more than just real on WP:

SEO Case Study: Increasing traffic of the drug store

Increasing traffic of the drug store. When we started to work, organic traffic on the site ranged from 0 to 80 people per month. You can increase traffic by almost 30 times in 1 year. And that’s all on the WordPress CMS.

SEO and WIX marketing powers

The builder does not provide wide opportunities for SEO. The toolbar contains the SEO tools section. It has a limited set of tools that will allow you to basically prepare the site for ranking.

In addition, it is also possible to change the SEO settings for each page. This may include adding a title tag, meta description, structured data markup, and additional meta tags.

The builder also provides the ability to expand SEO settings using additional tools:

  • DeepCrawl. This app highlights broken pages, dead-end links, and content that doesn’t meet Google’s guidelines.
  • robots.txt Editor. Wix automatically generates a robots.txt file for your site. You can determine how search engines crawl and index your site by editing the file.
  • Wix Multilingual. Optimizes SEO settings for each desired language.
  • URL redirect manager. A 301 redirect tells browsers that the site’s page URL has changed to a new URL. It also tells browsers that visitors who try to access the page’s old URL should be redirected to the new URL.
  • Visitor analytics. The application allows you to collect more information about your customers, as well as important statistics that will help you expand your business.

If you need additional features, you can also search for SEO tools in the App Market. This can help you optimize your site more.

Optimization for mobile devices

Besides automatic optimization for viewing from mobile devices, the builder now has the ability to edit the mobile version as you wish. The new mobile editor helps you customize your mobile site without having to make changes to your desktop site. Now you can be more creative with the mobile version of the site, and provide users with an easy-to-read version designed specifically for viewing on smartphones and tablets. Anyway, you should understand that there won’t be any possibility to influence the speed of the site from a smartphone and to optimize the mobile version for search engines, because the platform does not provide an opportunity to edit the code without involving developers.

In general, Wix has basic functionality for SEO and marketing. There are standard built-in optimization tools, but there is no possibility of introducing your own jams and special SEO tools to increase visibility.

SEO and WordPress marketing powers

The search engine optimization capabilities of WordPress can be truly impressive.

WordPress is flexible and affordable when it comes to getting developers to customize UX SEO. This platform is also the best choice for Deep Tech SEO.

Installing special WordPress plugins helps out in SEO promotion. They allow you to automate and speed up the process of internal optimization. For example, register meta tags and generally optimize pages for the requirements of search engines.

List of the most popular WP plugins for SEO:

  1. Yoast SEO. One of the best tailored applications for SEO. The plugin evaluates the quality of the on-page SEO efforts. The tool simplifies the work of an SEO specialist in setting up On-Page SEO by 80%. It includes site analysis for keyword optimization, editing snippets for search engines and social networks, optimizing pagination pages, working with noindex nofollow rules for pages, canonical setting and much more. It allows you to work with site content indexing and Robots.txt and Sitemap.xml files through the admin panel, without involving a developer.
  2. WP SEO Filter. It simplifies the generation of pages with product properties. It also allows you to optimize such pages with minimal effort. This way you can get a branched site structure, optimized for medium and low frequency queries.
  3. Custom Permalinks for WooCommerce. It allows you to set a short symbolic code for links, as a result of which they are formed without a site and if a subcategory is possibly moved to another category, the URLs will not generate a 404 error and will not require setting up a 301 redirect.

WordPress for mobile devices

Most of the free WordPress templates available in the catalog support responsive design. The same goes for paid templates for ecommerce sites.

However, templates, unlike unique sites, usually come with errors, adaptability bugs in their design, they must be checked and finalized. In addition, if the site is built on the builder, it will show poor speed indicators, which is critical for Google promotion. Therefore, a unique design tailored to the well-thought-out functionality of the site is always preferable. In this case, the mobile version also has a separate adaptive layout, and this approach allows you to implement semantic SEO-layout even at the development stage.

WP allows you to implement the functionality in the mobile version of the site to the maximum. The developer can set the functionality required to close business tasks, integrate additional services and customize all this on the mobile version of the site.

Final Decision: Wix vs WordPress — Which One is Better?

Wix is a great builder for creating business card sites, blogs or small online stores. You do not need to have special skills and knowledge in order to develop a stunning and high-quality website.

The main advantages of the builder are:

  1. There is no need to install software or manage updates on Wix.
  2. The builder offers a simpler and more user-friendly interface for editing websites than other platforms.
  3. Wix is a hosted solution, so you don’t have to worry about backups and security.

‘But as the experience shows, if the goal of the new site is custom functionality and business development in the future, then the WordPress CMS platform is the ideal solution for a new ecommerce site’.

Online stores on WP are easily promoted in search engines. In right hands it introduced the latest SEO features necessary for modern technical and On-Page optimization.

The winner is WordPress

Clients often ask us questions about the benefits, prices of Wix and WordPress. They ask what is better, more reliable, safer or cheaper. First of all, when choosing a platform for creating a new website, we start from the needs and goals of the business.

Why do we choose the WordPress platform more often?

There are a few reasons for that.

  1. Nowadays WP is the most popular management system. The engine is completely free, flexible and easy to use.
  2. It is permanently being improved and is currently considered one of the best for commercial projects. Thousands of plugins, tools and integrations are available for use, expanding functionality and allowing you to create the most unique products.
  3. WordPress allows you to implement any functionality needed for a business. Online stores on WP are easily promoted in search engines. The average price tag for developer services is quite democratic.

Should you change Wix to WordPress?

Both tools allow users to create and customize their website without coding. We see that each platform introduces different methods for managing and controlling a website when it comes to comparing them.

Besides, there are some other restrictions in Wix that users face with when running a thriving and expanding online business:

  1. There is no possibility to add forms, images of functions.
  2. Users are not allowed to switch templates.
  3. You cannot change or access customization of the site’s HTML code.
  4. There is no option to install third party plugins to enable advanced features.
  5. High cost for large businesses.
  6. Sometimes Wix doesn’t work in Google Chrome.
  7. All these restrictions can be avoided by switching to the WordPress CMS.